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Unit 4 Marketing Principles Assignment McDonald's

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Added on  2020-09-03

Unit 4 Marketing Principles Assignment McDonald's

   Added on 2020-09-03

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Marketing Essentials
Unit 4 Marketing Principles Assignment McDonald's_1
Unit 4 Marketing Principles Assignment McDonald's_2
INTRODUCTIONMarketing is the process by which exchange of goods, products, communication andother relationships takes place. Marketing essential is used to increase the productivity,effectiveness and benefits by providing sales solution. It is used to analyse customer needs,priorities, which directly makes impact on the market. McDonald is an American multinationalcompany which is also known as fast food restaurant. It provides its services in 120 countries ofthe world and it is world's largest restaurant with 68 million customers (Baker, 2014). In thisreport, the main task is to define responsibilities of marketing function and their relation with theorganisation. Further, it defines the different methods in which McDonald's use elements ofmarketing mix in order to achieve their long-term objectives. Moreover, negative and positiveimpact of macro environment on business are assessed in this report.P1 Different roles and responsibilities of marketing function Marketing is an important function by which McDonald achieve their task to makerevenue and profits. The main role of marketing is to develop satisfactory relationships with thecustomers. It helps in lowering the costs of products by creating competitive environment. It isbeneficial for the organisation as it assists them to increase the product demand by providing thebest quality of services and products. 1
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There are seven major marketing functions which are essential for McDonald to follow in orderto achieve their long-term goals and profits. These are defining as below:Marketing information management:The information is gathered by McDonald to analyse the requirements of the customer.The marketing information management is collected to take feedbacks and make research reportsdetermining the customer’s choice, taste and fashion so that organisation can fulfil demands oftheir consumers on time. McDonald can take help of its websites and social media websites tocheck the review and comments of their customers (Black, 2013). Regular visit and research will2Illustration 1: Seven marketing functions (Source: Majaro, 2013)
Unit 4 Marketing Principles Assignment McDonald's_4

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