Roles and responsibilities of marketing essentials (Part 1)

MARKETING
ESSENTIALS
(PART )

Table of Contents
INTRODUCTION...........................................................................................................................1
PROJECT 1......................................................................................................................................1
P1 Roles and responsibility linked with marketing functions................................................1
M1 Roles and responsibilities of marketing in relation to marketing environment...............3
P2 Role and responsibility of marketing which are related McDonald's...............................3
M2 Importance of interrelationships marketing and other functions ....................................5
D1 Critical analysis................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is reflected as an activity where exchange of activities take place between
buyers and sellers at market place. Marketing research is conducted in order to analyse demands
at market places so that products can be manufactured according to customers choice.1 The
technique's for promotions are advertisement, public relations, sales promotions, social media
marketing etc. This is valuable in order to achieve high growth from their overall business
activities. Thus marketing is valuable in order to enhance their profitability and revenue factors
for long terms in economy. The present report is based on McDonald's which is leading firms
who are executing their operations in fast food and they are successful in offering variety of
foods to their clients according to their choices.
PROJECT 1
P1 Roles and responsibility linked with marketing functions
Roles and responsibilities are assigned to employees at market places in order to achieve
all business gaols and objectives in effective and planned ways thus McDonald's can achieve
success in their business operations. If employees are performing their roles and responsibilities
in effective and planned ways then it results in gaining competitive advantages thus enhancing
their sales and profitability ratios.
The role ans responsibilities which are linked with marketing functions are evaluated below as:
Finance: Each business need money in order to carry out promotion activities so that
people will know about their product and services thus enhancing their sales and profitability
ratios. This is one of the valuable factor without this firms cannot achieve their gaols and
objectives. Marketing activities need money in order to make promotional campaigns thus they
can take loans from moneylenders, investors etc. If McDonald's are having sufficient amount of
money then it helps them to achieve growth and success in their business operations.
Buying and Selling: This is one of the vital factors which are helpful in order to enhance
sales ratios by offering goods to customers in return of money. The demands of customers are
analysed by conducting marketing research so that needs of customers can be easily analysed and
products can be developed according to their choices. This is beneficial for firms in order to
enhance their sales ratios.
1 Baines, Paul, Chris Fill, and Kelly Page. Essentials of marketing. Oxford University
Press, 2013.
1