Content Introduction Concept of Marketing Roles and responsibilities of marketing function in Hilton UK Rolesandresponsibilitiesofmarketingrelatedto organisational functions Conclusion References
ThispresentationsummarisestheconceptofMarketingwhichincludes various activities adopted by an organisation for attracting the customers in their products and services. In the marketing process various activities are included such as researching, promoting, selling, and distributing. Introduction
Concept of Marketing Marketing can be understand by those activities or functions which are adopting by a business to introduce more customers with their productsandservices.Therearevariouskindofmarketing functions like marketing research, marketing plan, product and market development, advertising etc.
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Roles and responsibilities of the marketing function Marketing functions have an important role and responsibilities in the business which are mentioned below: Marketresearch:Thisisthemainresponsibilityofmarketing department to do an effective marketing research which will helps them to know about their customers needs and preferences. . As marketing department of Hilton UK needs to do proper research for determiningthecustomersrequirements,competitorsstrategies, market segments etc. which will give assurance to them get more success and sustainability.
Roles and responsibilities of the marketing towards the environment Marketingisessentialforeverykindofbusinessnotonlyfor increasing their sales and profitability but also for maintaining the environment positive. By adopting effective marketing strategies for their business as well as environment they can increase their brand value and customers belief.
Roles and responsibilities of marketing related to organisational functions Marketingplaysanimportantroleintheeveryfunctionofthe organisation as it is responsible for the growth and success of the organisation.Itisnecessaryforanyorganisationtobuildthe relationship in the marketing and other operational department of the company so they able to perform effectively.
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Continue… Production department and Marketing:These both departments helpsanorganisationtocreatehealthyenvironmentinthe organisation. As production department is related to produce the goods and services, in this processmarketing department will help them to do proper research about the market and customers that which products they should produce so they able to meet the needs their customers present and future needs.
Significance of interrelationships between marketing and other functional units The relationship between all the departments have huge benefits to the Hilton UK. As they are leading in the hospitality industry, so they needstomaintainahealthandpositiveenvironmentintheir organisationwhichwillhelpsthemtoattractmorecustomers towards their services. Togetherness of all the departments inspire the proper communication between all the departments due to which every staff member can convey their message, opinions and issues to the higher authority easily.
Conclusion It has been concluded from thepresent PPT that marketing plays an important role for an organization to achieve its growth and success byattractingandinfluencingthebuyingbehavioroftargeted customers. Along with this, marketing department performs crucial roles and responsibilities with the help of taking support from other departments such as finance, HR, Production etc.
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References Okumus,B.andCetin,G.,2018.MarketingIstanbulasaculinary destination.JournalofDestinationMarketing&Management.9. pp.340-346. Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying behaviour.Journal of Retailing and Consumer Services. 29.pp.92-103. Pike, S. and Page, S. J., 2014. Destination Marketing Organizations and destination marketing: A narrative analysis of the literature.Tourism management. 41. pp.202-227.