Marketing Essentials: Roles and Responsibilities of the Marketing Function

This presentation explores the key roles and responsibilities of the marketing function and how they relate to the wider organizational context. It discusses the implementation of promotional strategies, identification of customer requirements, and the interrelationships between marketing and other functional units. The presentation also highlights the significance of monitoring the marketing environment and critically analyzes the key elements of the marketing function.

MARKETING ESSENTIALS
TASK 1

TABLE OF CONTENTTABLE OF CONTENT
• IntroductionIntroduction
• Explain how the key roles and responsibilities of the marketing function relate to the wider
organisational context.
• Explain how the key roles and responsibilities of the marketing relate to the wider organisational
context.
• Analyse the roles and responsibilities of marketing in the context of the marketing environment.
• Analyse the significance of interrelationships between marketing and other functional units of an
organisation.
• Critically analyse and evaluate the key elements of the marketing function and how they
interrelate with other functional units of an organisation.
• ConclusionConclusion
• ReferenceReference

INTRODUCTIONINTRODUCTION
• Marketing is an important element which
helps out to provide mood functioning of
business and also provide and
incorporation through which a proper
promotional and the Communicational
activities can take place.

EXPLAIN KEY ROLES AND
RESPONSIBILITIES OF THE
MARKETING FUNCTION
• The important functions of all the companies
led out by the marketing. It plays an
important role in promotion and also to which
stand and represent the business in front of all
the customers. As in context of Burberry
there are various important departments that
used to interest and promote a key role in
managing their marketing functions

ROLES OF MARKETING FUNCTIONROLES OF MARKETING FUNCTION
• Implementing promotional strategies of marketing material: As the
department of marketing helps how to innovate and create the promotional
strategies through which goods and services are being promoted in the business
(Alexander, 2019). It provides out to keep the updated version of all the
offering of the segmented products by communicating to the consumers.
Burberry tends to promote all the products and services to the customers by
providing the optimum details and values regarding the ongoing information.

RESPONSIBILITIES OF MARKETING
FUNCTION
• Identification of customer requirement: It plays a major role and responsibility
through with marketing you will place an important role as the key target on the
feedbacks of the consumers through which we try to serve the better products
of company. It helps out or implements the developing strategies in the market
and try to closely observe the requirement for the customers and the rates.
Burberry used to indulge their effective team in taking the customer’s feedback
and try to serve them the proper identified products and services as being
possible.

EXPLAIN HOW ROLES AND
RESPONSIBILITIES OF MARKETING
RELATE TO THE WIDER
ORGANISATIONAL CONTEXT.
• Marketing and research and development: R&D is an important implicated
teams which helps out to conduct a proper search for the organisations as all the
companies used to have a research team which provides out the customers to
cover their objectives in the roles in order to fulfil the demands and the needs
that are being required by the customers.

ANALYSE THE ROLES AND
RESPONSIBILITIES OF MARKETING IN
THE CONTEXT OF THE MARKETING
ENVIRONMENT
• Monitoring marketing environment: Marketing helps out to provide an
important role in order to identify and also to enhance their marketing
environment. Marketing keep a close monitor on all the important areas of the
company which are being required and also helps to develop the products
through the new offer (Chhabra,2020). As in Burberry it helps out to implement
the changing implementation and trades for the marketing segments and also
provide development areas to external and internal changes and framework.

ANALYSE THE SIGNIFICANCE OF
INTERRELATIONSHIPS BETWEEN
MARKETING AND OTHER FUNCTIONAL
UNITS OF THE ORGANISATION
• All the organisations in various segments of integration helps out to provide
marketing segment as it helps out to maintain a proper coordinating relations with
me function of the business practice. This mainly provides an effective
communication through which the development can be gained in a proper healthy
environment implemented in workplace system. Marketing provides out to know
about the challenges and the outcomes that a company used to require.

CRITICALLY ANALYSE KEY ELEMENTS
OF THE MARKETING FUNCTION AND
ITS INTERRELATION WITH OTHER
FUNCTIONAL UNITS
• There are so many functions of marketing through which they try to enhance
their working areas and also to gain the adaptability regarding the working
procedure some of the functions are like distribution, advertising, finance,
system and many more. As for Burberry all these functions helps to play a
major important roles in order to ambit the process in market and also to
provide so goals and the target.

CONCLUSION
• From this above PPT it is concluded that marketing is an important functions
which helps out to serve various units of products and also to promote the
strategies of implementing the important roles that are being involved in the
offering and providing services to the business practice. It helps out in
conducting the market research and also to manage a important role in
managing the brand activity.

REFERENCESREFERENCES
• Alexander, R., 2019. The Impact of Marketing Mix Towards Customer
Satisfaction in The Case of Sushi Tei Surabaya. iBuss Management, 7(3).
• Chhabra, S., 2020. Mutual Fund: Marketing Mix and Promotional
Strategies. In Foreign Direct Investments: Concepts, Methodologies, Tools,
and Applications (pp. 210-224). IGI Global.
• Fernández Torralba, M., 2021. El marketing mix en la empresa.
• Hà, N.T.T., 2020. Giảipháphoànthiện marketing mix
lĩnhvựcbấtđộngsảncôngnghiệptạiTổngcông ty Sonadezi.
• Hidayanti, N.F., 2021. IMPLEMENTATION OF MARKETING MIX IN
SUBSIDIED HOUSING IN ISLAMIC ECONOMIC
PERSPECTIVE. Journal of Sharia Economy and Islamic Tourism, 1(1),
pp.30-39.

Thank YouThank You