Marketing Essentials: Roles, Interrelation, and Marketing Mix of Burberry

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
1 Key roles and responsibilities of marketing function...............................................................3
2 Interrelation of marketing department with other departments .............................................5
3. Marketing Mix of organization ...............................................................................................8
4. Marketing plan.......................................................................................................................10
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing essential is play vital role in any organization. It includes advertising, publicity
a sales technique. This report will explain the importance of marketing essentials in Burberry
company. Burberry established in 1856 by Thomas Burberry. It is famous fashion brand which is
leading in fashion market. It is global luxury brand with core out wear cloths. It designs
accessories, cloths etc. They sale their product by different sources such as retail digital
commerce, online stores and wholesale markets. Burberry business is managed by channel,
region and product which is supported by corporate functions. This report help to explain the role
of marketing and how marketing is interrelated with other functions in Burberry, It also explain
the roles and responsibilities of marketing the company. This report help to compare different
ways in which Burberry use macro environment factors such as 7Ps and in the end this report
help to evaluate the basic marketing plan for Burberry.
1 Key roles and responsibilities of marketing function
As Burberry is a British Luxury fashion company who operates worldwide and serve
more than millions of customers in a day. The major products in which the company deals in is
fashion accessories, clothing, footwear, eye wear, fragrances etc. being a global firm it is
necessary for the marketing department to promote its product in such a way that it becomes a
ruling company in the industry (Rangaswami, 2020). Marketing department of Burberry can
attract the potential customer.
There are few roles and responsibility of marketing function of Burberry
Gather and collect relevant information
The essential role of marketing department of Burberry is to collect the relevant
information about the products of the company. Marketing department is liable to collect the
reviews and feedbacks of customers about the product by doing so company can get to know
where they are legging behind and how they can improve so that they don't lose their potential
customer. Marketers try to understand that what product is being prefer by customers the most,
what kind of change they need in the products of Burberry and in what quantity they are
purchasing the product, all this information is gathered and analysed by the marketing
department.

Making plan
Main motive of the marketing department is to make plans and policies as per the
information gathered by them. After conducting a market analysis, marketing department choose
the correct plan to promote their products. As per their plans production department works,
because marketing department gives relevant information about how much quantity is going to
sell in near future (Ungureanu, 2019). As per the policy, marketers do promotion in such markets
where people are unaware about the brand and products of Burberry.
Preparation of budget
The main responsibility of marketing department is to make accurate budget so that it doe
s not affect the revenue and profit of the company, all the marketing activities can bring out
efficiently. It is the another responsibility of marketers to prepare budget in such a way so that it
can determine the future situations as well. With the help of appropriate budget, Burberry can
reduce the unnecessary cost of marketing activity, which will help the company to maintain its
margin profit.
Branding
This is the main responsibility of marketing function to do branding of Burberry's product
in the market. Basically it is the procedure of making different product from competitors so
that customers can also differentiate them. It is up to the company that do they want to give
different name to different product or do they want to sell all the products under the same name
and in their own brand name.
Meeting up the consumers needs and wants
As the marketing department is well versed with needs, demands and perspective of the
customers, so it becomes easy to make such policies through which the customers can get their
desired product and they don't think to switch as customer loyalty is very essential and rare as
well, if the customer don't get their necessary product on time they can buy from other
substitutes.
Make sure about the growth of the company
Another responsibility of marketing function is to always ensure that company earn
growth every year, and the market share of Burberry get increases with passage of time.
Marketing department can help the company to attain its future goals and targets. As this
company follows customer centric approach so they try to provide high quality products to its