This presentation discusses the marketing essentials, focusing on Burberry. It covers the roles and responsibilities of the marketing department, the interrelationship with other departments, the key elements of the marketing function, and how Burberry integrates the 7Ps of marketing for their success.
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Marketing Essentials (TASK-1)
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Introduction Marketing refers to an essential term that shows theactionsofthebusinessenterprisesin promotingandsellingtheproductsand servicestothecustomersincludingan advertising and market research. The report is basedonBurberrythatsettheirmarket position in the mind of customers as a fashion luxury as it set their product line with great depth. Their product is based on fashion and continuity.
Roles and responsibilities of marketing department In context of Burberry this functions canhelpsinexpandingthe businessintheglobalmarket. Some roles and responsibilities of marketingfunctioncanshown below: Enhancing brand image Customer satisfaction
Roles and responsibilities of marketing department relate to other organisational context Marketing with HR- The marketing department is required to cooperate and coordinate with the HR department in an effective manner within Burberry so that it is able to ensure that it gets the right candidates for performing its various taskswhichcanbeprovidedbytheHR department.
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Continue… Marketing with Finance- The marketing department has to make sure that the right level of coordination can be done with the finance department so that the funds which are required can be obtained.
Continue…Continue... MarketingwithProduction-The marketing department of Burberry is required to make sure that it can cooperate and coordinate with the production department because it will provide it the various types of goods which are required to be marketedandpromotedamong the customers.
Roles and responsibilities of marketing department in context of marketing environment Market strategies-The major role of marketing in context of marketing environmentis developing the best marketing strategies so that goals and objectives can be attained as per the demand of environment in which customers are survive. Marketing research-It is one of the major role and responsibility of the marketing department of the company to research the market for satisfying the needs of customers and gaining high profit margins.
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Significance of interrelationship of marketing department with other departments Requiredformoreefficiencyandeffectiveness-Ifthemarketing department of an organization can cooperate and coordinate with the other functional departments then in this way it will be able to ensure that a higher- level of efficiency and effectiveness can be maintained in the company. Achievement of goals and objectives- The marketing department can have strong interrelationships with other functional units and thus this will facilitate the achievement of the organizational goals and objectives.
Critically analyse and evaluate the key elements of the marketing function Product- It means the various products of the organization. By interrelation with the Production department the marketing department of Burberry obtains the right products for marketing purposes. Price- It refers to the prices which are set for the products in the organizations. Through ensuring interrelation with the finance department the marketing department of Burberry is able to obtain the desired funds for its activities.
How Burberry integrates 7Ps of marketing for their success As Burberry is one of the best fashion luxury brand in the world due to their their success is based on the 7 Ps of marketing as it involves product, price, place, promotion, people, process and physical evidence. In this providing the quality products to their customers at premium price maintains the brand image in the people and there effective employees are also helpful in the success of the Burberry. In this promotional tools helps in attracting large base of customers and this helps in enhancing the profit margin and sales of the company. At last it is concluded that Burberry can use the 7Ps strategy to enhance their success in the market. These elements also helps in developing the position within market and beating competition.
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Conclusion From the above explanation on the topic of the marketing essential it shows the very significant terms like customer satisfaction, effective marketing plan, marketing elements etc. and many more that would perform by the marketing manager of the company to gain higher profits and revenues.
References Pike, S., 2015.Destination marketing: essentials. Routledge. Blythe, J. and Martin, J., 2019.Essentials of marketing. Pearson UK. Purvis, J., 2016. Human resources marketing and recruiting: Essentials of digital recruiting. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage.