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Key Roles & Responsibilities Of The Marketing Function

   

Added on  2021-02-19

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UNIT 16 MARKETINGESSENTIALS FORTRAVEL ANDTOURISM
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK1 ............................................................................................................................................1P1 Explain about the key roles and responsibilities of the marketing function..........................1P2 Describe about the marketing inter-relation with other functional unit in travel and tourism.....................................................................................................................................................2TASK 2 ...........................................................................................................................................4P3 Marketing mix of different organization and the method to achieve objective.....................4TASK4 ............................................................................................................................................5P4 Develop a basic marketing plan for the organisation to meet the objective..........................5CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9Book and Journals ......................................................................................................................9.......................................................................................................................................................10
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INTRODUCTIONMarketing refers to the activities which are undertaken by a particular organisation inorder to promote their product and services in well defined manner. Marketing have differentelements which include advertisement, selling and promoting of goods and services to the largeraudience. In today business world, it is vital for organisation to build trust with their respectivecustomers. It help in exchange of goods and services which are available to the customers sothey demand and supply can be maintained. Marketing is a professional work in a corporationwhich deals in getting attention of key potential audience with the help of advertising. Thepresent report is based on TUI which provide services like travel and tourism sector. Thecompany have 30 hotel and many cruises for their customers and its headquarter in London UK.This report include the key roles and responsibilities of marketing function. Beside this, reportprovide brief information about the roles and responsibility of marketing which is related to theorganisational context of travel and tourism. Along with this, it explain about the differentorganisation marketing mix to achieve organisational goal. At last, this report justify about themarketing plan of the company in wider context.TASK1 Covered in PPT.TASK 2 P3 Marketing mix of different organization and the method to achieve objectiveMarketing mix refers to the set of actions and tactics which company uses to promote itsbrand as well as product in the market (Lemy and Kusumo 2019). For the company like TUI it isimportant to use marketing mix so marketer can understand the current trends and changingdemand of the customers in a well defined manner. Here are the mix of the differentorganization which are explained briefly:Marketing mix TUICOSMOSProductTUI deals in travel and tourismsector which provide variouskinds of home and familypackages. They also haveWhereas COSMOS is fullydedicated in the hotel industryservices. Which deals in flightand accommodation services
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airlines services for theircustomers.to their clientsPrice TUI offer feasible and budgetprice for their customers. Ascompany have the strategy tolarger audience by theirpricing technique. In the case of COSMOS , theyoffer their services ataffordable prices. There maintarget middle class people whoare found of travelling. Place TUI is one of the largesttourism industry in UK whichdeals in diversified offering totheir customers.In the context of COSMOS,they offer there services invarious places such as Greece,TOKYO, Japan and manymore placesPromotion In the context of TUI themanagement use 360marketing tool which is usedto attract more and morecustomers.In regards of COSMOS UKthey use online promotions,and also have website fromwhere employees can chooseaccommodation easily.People The organization focus onevery stakeholders andinvestors in the market so thatcompany can built trust andbelief in the minds ofcustomers.For COSMOS people are theimportant factor for theorganisation. They are tryingto capture high income grouppeople and also providingluxury living to theircustomers.Process They have large as well asefficient logistic process inorder to fulfil the demand ofthe customers.Whereas COSMOS haveonline booking system whereemployees can choose roomand flight as per there needsand requirement. Physical evidence The major example of physicalevidence for the company isIn the context of COSMOSthey have branches across
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