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Marketing Essentials of Primark Report

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Added on  2020-07-23

Marketing Essentials of Primark Report

   Added on 2020-07-23

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MARKETING ESSENTIALS
Marketing Essentials of Primark Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK2.............................................................................................................................................1P3 Application of 7P's of marketing mix in marketing planning...........................................1M3 Different tactics developed by organisation to achieve objectives..................................4TASK3.............................................................................................................................................4P4 Development marketing plan............................................................................................4M4 Evidence based coherent marketing plan.........................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Marketing Essentials of Primark Report_2
INTRODUCTIONMarketing is an process which is collection of activities in order to identify, analyse andsatisfy consumer needs. Marketing department us having great importance in growth oforganisation successfully and involved in increasing sales for company and contributes inincreased profitability (Abushadi and et. al., 2015). PRIMARK largely focuses on its marketingstrategies to attract more customers and provide them a satisfactory services in order to archivecustomer loyalty for their brand products.In this report various roles and responsibility of marketing department along with itsrelationship with other functions of PRIMARK are studied. This assignment provides a briefknowledge to reader about marketing mix followed by different business systems in order toincrease sales for firm.TASK1Covered in PPT.TASK2P3 Application of 7P's of marketing mix in marketing planning.Marketing mix of company plays an important role in developing various strategies inorder to increase sales of companies and contributes in higher profitability of organisation.Various firm are involved in developing 7P's of marketing efficiently in order to attract more andmore customers towards their products and services. The businesses like PRIMARK and TESCOdealing even in same sector i.e. retail sector develop their marketing strategies differently to gaincompetitive advantage and increased sales. They follow different ideas and motivation to attractcustomers towards brand product and various positioning plans to increase probability. The toolsused by these ventures in developing 7P's of marketing mix are described below.Marketing Mix developed by PRIMARK: This is an clothing retail outlet established in1969. Company was founded by Arther Ryan in integration with Micaela Mitchell. Organisationin engaged in providing a wide rage of products to their customers. Firm in engaged in clothes,house wares, beauty products, footwear etc. This is also engaged in food sector and involved indelivering confectionery items to their customers (Lamb, Hair and McDaniel, 2011). Aftersuccess of stores in company, this decided to expand its business in other countries also to earn1
Marketing Essentials of Primark Report_3

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