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Strategic Marketing assignment : Primark

   

Added on  2021-01-01

12 Pages3083 Words351 Views
Strategic Marketing

Executive SummaryThe below report shows about Strategic marketing that reflects to make differentstrategies that identify the requirement and needs of client's. Moreover, the report shows thefindings about Primark company who wants to expand in Romania. It is a top most retailorganization which satisfies customer's. This company provides services in terms of accessorieslike footwear, beauty products, cosmetics home ware, etc. and also men's women and childrenclothing. Further it has identified that Primark adapted and standardized the marketing mixstrategy which helps in their business expansion. In addition to this, price and productcomponents has a wide and positive affect on Primark. Further it is identified that by undertakingCustomer Based Brand Equity Model, the company has constructed powerful standard andimage in the Romania market. From the below findings, it can be said that Integrated MarketingCommunications supports in bringing awareness about clothing, footwear, home and beautyproducts in Romania people. However, the below report also shows about Return on Investmentmethod that helps in identification of company's image and value. As per the findings andresearch from the below project about Primark company, they should analyse their externalenvironment that helps in expanding their business.

Table of ContentsINTRODUCTION...........................................................................................................................1Main Body.......................................................................................................................................1Adaptation and standardization of marketing mix:.........................................................1Customer Based Brand Equity Model:..............................................................................2Integrated Marketing Communications:...........................................................................4Measuring Marketing Success:...........................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................6

INTRODUCTIONStrategic marketing refers to make various strategies which helps in identifying the needsand requirement of customer's. And also it creates the marketing plan which is a continuousprocess to meet the major aims and goals of company. Moreover the strategic marketing isoverall conducted in Primark to achieve the customer's satisfaction which improves the status ofcompany. This company deals in amazing fashion products that includes clothing sector of men,women and children. It contributes in selling clothes at average prices to attract more customers.Overall it helps in increasing the profitability of organization in Romania. Primark is a retailcompany which deals in clothing and accessories like beauty products, footwear, home ware,cosmetics etc. Further, the report aims in specifying marketing mix strategy in Primark company.In addition to this, the Customer Based Brand Equity Model is also analysed in the belowcontext. Moreover, concept and methods of marketing mix is discussed in this report. Lastly,marketing success is measured in Primark.Main BodyThe strategies are planned in marketing process of Primark which supports indifferentiating itself from their competitors based on potential of the company. Further it helps inmaintaining standard of firm in market (Wilson and Gilligan, 2012). Additionally, the concept ofmarketing mix, its method and CBBE model is discussed as under:Adaptation and standardization of marketing mix:In this modern world, the role of Primark is to sell products with interest in long termwith the strategy of marketing mix. Their focus is to adapt and standardised this mix elementswhich leads to higher performance level of the company in Romania.Product: The first element is about product of Primark which provides clothing, confectionery,footwear and beauty products (Mullins and et.al., 2010). This company adapts this marketingmix strategy as their products are in more demand. In order to satisfy needs of customer's, thiselement is helpful in identifying the taste of Romania's people. The customers residing therebelongs to trendy culture of this country who demands for Primark products.Price: This is also necessary element which shows profitability and status of company. Thiscomponent affects in Romania as they provide products of various ranges in the market.Moreover, it helps in future to cover a huge amount by keeping price as priority factor. The price1

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