Role of Marketing and Interrelations with Other Functional Units of Coca-Cola

MARKETING
ESSENTIALSMARKETING
ESSENTIALS

INTRODUCTION
2
Marketing referred to the actions that a firm engages in to market the purchase or sale of a product or
service. Promoting, distributing, and transporting commodities to customers or other companies is all part of
marketing. Marketing orientation refers to a firm's attitude of innovating and serving the demands and
requirements of consumers by its offerings. The marketing process is defined as identifying potential markets,
selecting market segments, developing applicable marketing mix, and monitoring marketing activity. Marketing
essentials describe the promoting of a product or service provided, including how the business continues on
marketing strategies to maintain a good impact in the sector and in the eyes of individuals. Marketing essentials
provide the opportunity to explore with and advertise innovative thoughts, and an updated appropriate
marketing plan could be developed from marketing requirements. Coca - Cola is taken as the base company.
Coca- Cola is a carbonated soft drink which is produced by The Coca - Cola Company and it was invented by
John Smith Pemberton in 1886 in United States and launched by Asa Griggs Candler. In this report, it covers
the role of marketing and the interrelation with other functional units of the firm, marketing mix to achieve the
objective of the company and a marketing plan.

Role of marketing
and
its interrelations with other
functional units of
Coca - Cola

4
Key roles and responsibilities of the marketing function related to Coca - Cola
Market analysis:
• Maintains a precise database of all ongoing company activity
• Data is gathered and analysed in order to establish a marketing and development plan
Buying inventory:
• Sufficient quantity of inventory on site to guarantee proper manufacturing circulation.
Pricing:
• Effectively bringing all of its goods to marketplace at a reasonable value
• Pricing strategies are price skimming, market price, and market penetration
• Price tactics such as psychological pricing, promotional pricing, and segmented pricing.
Promotion:
• Invest heavily on the beverage industry