Marketing Essential - Boost Coca-Cola Energy Drink

This presentation provides an overview of marketing essentials and focuses on the marketing plan for Boost Coca-Cola energy drink. It covers topics such as the marketing mix strategy, segmentation, targeting, and positioning. The presentation also discusses the budget, mentoring, and controlling aspects of marketing. Additionally, it explores the evidence-based marketing plan for Boost Coca-Cola. No specific course code, course name, or college/university is mentioned in the presentation.

Marketing essential

Table of content
 Introduction
 Marketing audit
 Marketing mix strategy
 Segmenting, targeting and positioning
 Budget
 Mentoring and controlling
 Evidence based marketing plan
 Conclusion
 Reference

Introduction
Marketing means creating, promoting and delivering the goods
and services to consumers.
The aim of marketing is to achieve customer interest and
satisfaction by connect with other function of business

 Executive summary
Coca-cola corporation is one of the most successful
global soft-drink chains in the world. Company
lunch new energy drink “boost coca-cola”.
 Vision
To provide outstanding quality, services and value to
customer.
To enhance consumer experience

 Objectives
To enhance the profitability 20% till the may 2019.
To enhance consumers 10% trust till the September 2019.
 Mission
To energy – in mind, body, spirit and inspire moments of optimism.
To provide the best quality which is help to gain trust among customer.
To Build long term relationship with customer company serve is all it takes.

Marketing audit
Strength Weakness
 It is well known brand in soft-drink
industry.
 It will focus on customer's energy.
 It has lack of innovation.
 Limited process flexibility.
Opportunity Threats
 It is the opportunity to boost coca-cola to
expand its business in whole world.
 Opportunity to have partnership with
other energy brand.
 It is threat for boost Coca-Cola that poor
economic situation globally.
 Threat from other energy drink brand.

Marketing mix strategy
 Product: Boost coca-cola (energy drink).
 Place: Target to youngsters so, open new stores nearby the
collage and office.
 Price: To use economy pricing strategy, the aim of this strategy
is to attract most price conscious of consumers. By this strategy
business minimize the costs with marketing and production done
in order to keep product price.
 Promotion: For the promotion of product company use the
advertisement, consumer relationship and social media channel.

Segmenting, targeting and positioning
 Segmenting: Boost Coca-cola uses demographic segmentation strategies with age as a
parameter (16 to 30).
 Targeting: Using target different marketing strategy to target the Youngster like Colleges,
offices and cafes.
 Positioning: Boost coca-cola target to youngsters (16 to 30). by this surely get growth from
 Their present position.

Budget
 Monthly net income
1. Income (1st) £500
2. Income (2nd) £250
3. Net income £750
 Monthly expenses
1. Electric £45
2. Phone £50
3. Transport £50
4. Raw material£80
5. Total expenses £225
 Monthly spending money £750

Mentoring and controlling
 Controlling is key factor of its sustainable business success.
 Control involves measurement, evaluation and monitoring.
 Boost coca-cola can use the feedback for controlling and monitoring through survey and online
polls.

Evidence based marketing plan
 Boost coca-cola is the best drink for gain fast energy.
 Its vision is to provide the best quality energy drink to customer and mission is to build long
term relationship with customer.
 That help to gain trust of customer on brand and boost Coca-Cola.
 7 p's of marketing mix help to analysis the market place, promotion, price, physical
evidence, process, product and peoples.
 That all help to achieve goal of company and successfully meet with its objectives.
 Analysis of segmentation, target of the boost Coca-Cola focus on age of group and
positioning strategies.

Conclusion
 Budget has important for the marketing and new product.
 That showed manager to analysed the expenses which were happened in the
future.
 Demographic segmentation according to the age group, targeting to the
youngsters and price positioning.
 It also helped firm to maximize profit and fulfil the customer needs and attract
the more customer towards the brand.

REFERENCES
 Ang, C. and Rusli, H., 2018. The Impact of Marketing Mix 4Ps and Consumer Behavior
toward Purchase Decision of Adidas Products. iBuss Management. 6(2).
 Armstrong, G. and et.al., 2015. Marketing: an introduction.
 Bahadir, S.C., Bharadwaj, S.G. and Srivastava, R.K., 2015. Marketing mix and brand sales in
global markets: Examining the contingent role of country-market characteristics. Journal of
International Business Studies. 46(5). pp.596-619.