Marketing Essentials for Unilever: Application of Marketing Mix, Tactics, and Plans

Marketing Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK-2............................................................................................................................................3
Part-A...............................................................................................................................................3
Application of marketing mix to the marketing planning processes...........................................3
Important tactics..........................................................................................................................4
PART-B...........................................................................................................................................5
Basic marketing plan for an organisation....................................................................................5
Coherent evidence based marketing plan....................................................................................6
Strategic marketing plan..............................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing Essentials are said to be one of those principal formulations of marketing
which are used by various organisations in order to carry forward the factors of marketing. It is
said that there is a prospect that is followed by every organisation with regard to marketing and
the roles and responsibilities are therefore the factors that will analyse customers (Pike, 2020).
The entire report will explain about marketing essentials along with various components that are
necessary in order to start and process marketing. The organisation that is chosen in this regard
as Unilever. Unilever is a British multinational organisation with headquarters in London,
England. The organisation is more into bringing about products that are necessary for people and
the marketing prospects of the organisation are derived and affected in this report.
MAIN BODY
TASK-2
Part-A
Application of marketing mix to the marketing planning processes
Marketing Mix UNILEVER APPLE
Product There are many products that are
designed for the betterment of
people. Health care and personal
care products are being dealt
(Paurva, 2019)..
The organisation is into bringing
about the wide varieties of
electronic products. They
include mobiles, laptops,
systems, etc.
Price The pricing strategy of the
organisation is low to moderate
which is one of the important
speculation.
The price of the items that are
oriented is very high when
compared to the other gadgets.
Place The products are usually put for
availability in various channels
of distribution (Paurva, 2019).
They are also available in
The products are available in
physical stores and are also put
for sale online.

physical stores.
Promotion The organisation uses multiple
channels for promotion. The
traditional media is also been
incorporated in the promotional
aspect.
The organisation uses apt media
for promotion. The promotion
techniques are all vigorous
where the premium methods are
highlighted.
People The products are being used by
different people all around. And
the products suits all the classes
and demographics.
People of high class usually
prefer this type of gadgets that
are included (Paurva, 2019)..
Physical evidence Reviews that are brought about
by the customer perception are
marked
The usage of gadgets is the
spectacular approach to wards
the evidence based marketing.
Process The customer feedbacks are all
highlighted with various
inceptions.
The customer’s approach
brought about varied sales.
Important tactics
Tactics are a part of deriving the policies of marketing and organisation. Marketing activities are
brought about by different essentials that are to be incorporated in the organisation and will also
include flourishing results. In order to achieve the objectives of marketing within no time it is
necessary that the static will have to be employed by the organisation. Some of the basic tactics
that are being followed by the organisation Unilever in order to increase its marketing base
include those of value quality service Innovation and trust (Pike, 2018). These are the
formulations that are brought about by the functional unit of marketing in the organisation and
employed by a good deal of management. Marketing is a never-ending phenomenon that is
brought about by various speculation. In order to move ahead with the certain policies that the
organisation require and mainly the company Unilever which is known to be one of the most
reputed one marketing is an essential component of dreaming about the choice of products. The
tactics that are being applied by the organisation in order to emphasize upon marketing and its
formulations include those of determining value of the product that is further being evaluated