Marketing Essentials: Differentiation of Marketing Mix of Walmart and Amazon

MARKETING
ESSENTIALS

INTRODUCTION...........................................................................................................................2
Task 1...............................................................................................................................................3
Covered in PPT............................................................................................................................3
Task 2...............................................................................................................................................3
P3. Differentiate of marketing mix of two different companies of same sector..........................3
Task 3...............................................................................................................................................6
P4. Demonstrate and evaluate of basic marketing plan for an organisation................................6
CONCLUSION:..............................................................................................................................9
REFERNCES.................................................................................................................................10

INTRODUCTION
Marketing is the wider concept that describes about manufacturing, labelling and
promoting of the product and services. Marketing is also derives as discipline activities which
involves all actions a company allows to develop the customer relationship with them. As having
better networking with effective potential customers is also makes a part of it (Al Badi., 2019).
As the functions of marketing plays an important to help building better relationship with
customer.
By considering the organisation from retail industry Walmart Inc. is an American
multinational retail business corporation which operates through chain of hypermarket and the
headquarter is situated in the Bentonvile, Arkansas. In this report, the topic will discuss the
different roles and responsibilities of the marketing as well as organisational context. The
marketing environment along with interrelation of marketing department of organisation. This
report will covers tactics that applies by the selective company through assorting of 7P's of
marketing mix and elaborates the effective marketing plans for the taken company.
Task 1
Covered in PPT
Task 2.
P3. Differentiate of marketing mix of two different companies of same sector.
The marketing mix is process of strategy to determines the multiple areas to implement
different techniques or method to attract and influence the customer to purchase the product. On
the basis of this marketing mix process it basically derives about the 7P's product, price, place,
promotion, people, process and physical evidence that defines about companies information as
they compete in competitive market. By taking two retailer company to compare with their
marketing mix as Walmart and Amazon company such as:
Basis Walmart Amazon
Product The products of Walmart stores sells
different quality of products. They
manufacture the product on the basis
The Amazon is an international e-
commerce company, using
connection to the internet servers

of customer expectation and market
demand (Lu and et. al., 2018). Their
range of products are in lower costs
in easier way to introduce the market.
To produce the large quantities to
accomplish the discount as well as
offer to make the economic range of
scale.
where they make available
different form of gadgets, home
appliances, phone, laptops and
many more products purchase
immediately. These products are
delivered then to the customer due
to delivering service companies
(Malhotra., 2018).
Price The pricing strategy of Walmart is
leading physical brand of the United
States with the largest market share
as well as they have earned loyal
customer based. The pricing strategy
of Walmart, as they have gain more
loyal customers because they assure
that their product have consumed
quality through which customer
entitled their trust to Walmart. The
company usually provides economic
range of product but also they offers
different benefits and offers to the
people which attract to the customer.
For example: By one Get one free,
10% discounts in groceries product in
festive days. But Walmart has obtain
their price in economic scale where
they gain huge market.
Amazon is having high
competitive with its price. As they
allows different traits of prices in
the way of lower to high that
shows the competitive pricing
strategy. Amazon can uses to keep
their prices as in competitive
through their employees. Less
number of people but they should
well trained as well as need to
assure that customer service
should must generates the quality
that improvise their brand image.
Place The company Walmart started their
venture from United States where
their headquarter are situated. The
products of Walmart is they sells and
The online service of Amazon is
spread in all over the countries. As
they are regulates the8ir services
in online. The customer based