Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1Essential roles and responsibilities of marketing function.....................................................1
P2 Roles and responsibilities of marketing that relate to wider context of organisation............4
TASK 2............................................................................................................................................5
P3 Marketing mix of 7P'S...........................................................................................................5
TASK 3............................................................................................................................................8
P4 Marketing plan for an organisation........................................................................................8
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Marketing refers to the different types of activities all that underpinning by a firm in
order to promote their goods and services as well as buying or selling goods. Another side,
marketing includes delivering, selling and advertising goods to end consumers as well as other
businesses. On the other side, marketing involves different types of actions that undertakes by an
organisation in order to maintain good relationship with consumers . This type of relationship
with consumers always fruitful for firm to achieve high level within competitive scenario. This
present report is based on TESCO which is known as groceries and merchandising retailer and
headquartered in Welwyn Garden City, England, United Kingdom. It was founded in 1919 by
Jack Cohen as a market stalls group (Okumus and Cetin, 2018). Moreover, discussion will be
based on marketing role and their interrelations with functional units of an organisation. There
are so many ways in which firm use marketing mix of 7P'S. At last, basic marketing plan will get
covered.
TASK 1
P1Essential roles and responsibilities of marketing function
Marketing is a process in which an organisation exchanges its ideas, views and thoughts
about a product or service offered by them.
Marketing Concept: Marketing concept states that it is required by a company to
analyse demands, needs and requirements of its customer and only then take decisions to fulfil
their requirements and satisfy them.
Current and Future Trends in Marketing: Current marketing trend is continuously
evolving due to change and development in industry. In this report it is analysed that Tesco uses
newspapers, television, and a number of other media outlets to deliver its message to its
customers. Other than advertising Tesco also uses a number of tools for sales promotion. Tesco
provides many offers like buy one get one free (Fırat, 2013). Tesco also issues its own loyalty
card to regular customers. Customers owning Tesco club card get some points whenever they
buy something from its stores. These points can be redeemed later on to receive some discounts.
A number of personalised discounts and offers are also provided to Tesco's customers. In this
way Tesco retain its customers and face its competitors in marketplace.
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