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Marketing Essentials - Cola-cola Assignment

   

Added on  2021-01-02

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Marketing
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MARKETING ESSENTIALS
Marketing Essentials - Cola-cola Assignment_1

TABLE OF CONTENTSINTRODUCTION................................................................................................................................1ACTIVITY 1 – Booklet........................................................................................................................1P1. Roles and responsibilities of marketing in context of organisation...........................................1P2.Roles and responsibilities of marketing of Cola-Cola in context of marketing environment...3M1.Roles and responsibilities of marketing in context of marketing environment.........................4M2.Interrelationship between marketing and other organisational functions ................................4D1. Key elements of marketing functions and its interrelations with other functional units oforganization......................................................................................................................................5Conclusion............................................................................................................................................6REFERENCES.....................................................................................................................................6ACTIVITY 2........................................................................................................................................7P3 A comparison of how different organizations apply the marketing mix to the marketingplanning process to achieve business objectives.............................................................................7P4 Evaluation Of A Detailed Coherent And Strategic Marketing Plan...........................................8CONCLUSION..................................................................................................................................10REFERENCES...................................................................................................................................12
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INTRODUCTIONMarketing is the widest concept of the organisation which plays main role in the company. Itis the process of promoting brand and customer awareness regarding product. Here, the productsand services are being judged by the customers on the basis of their needs. Through marketing, theneeds and wants of customers are recorded. The innovation and the development of product is doneon the bases of marketing research. Here, organisation selected is Cola-cola which was introducedin the year 1886 in US. This company is a manufacturing firm which is making soft drinks. This filewill include key roles and responsibilities of marketing function and their interrelation in widerorganisational context, roles and responsibilities in context of marketing environment as well asmarketing mix in context of organisation(Rowley, 2016).ACTIVITY 1 – BookletP1. Roles and responsibilities of marketing in context of organisationThe roles and responsibilities of themarketing department are as follows:Listening To The Needs OfCustomers: - It is the duty of themarketing department to understandand to pay attention to the needs ofcustomer with the motive of attainingthe goals of organisation (Brady,2014). The marketing personnel ofCoca Cola is framing differentstrategies to grab the attention of newclients to occupy a large market sharein the industry. The organisation isvery renowned in the beverageindustry for supplying the soft drinksto the age group of different people(Smith and Wong eds., 2016). Themain role of this function is gettingthe feedback from customers and usethis to fulfil their needs. Tracking the Trends andMonitoring Competition: - Themarketing personnel is required toclosely monitor and observe thecurrent trends that are prevailing in theindustry (Kasemsap, 2018). It is thekey responsibility of the marketingdepartment of Coca Cola to makechanges in the existing product byobserving the market very closely.Now, the changes could be madeeither in the packing or in theingredients of the existing product. Bydoing this only, the organisationwould be able to know its position inthe beverage industry (Kasemsap,2018).The main role of this functionis understanding the market situationand use this in research anddevelopment program. Innovation: - It is the need of themarketing function. The marketingmanager of Coca Cola is required todo the innovation in the existing1
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products as per the needs and demandsof the desired customer. Marketingdepartment is such a function which iscompletely required to satisfy andidentify the needs of the customer bydoing the research in respect of thecompany's position. By doing theobservation and research thedepartment will come to know,whether, its products would besuccessful in that particular region;area or country else, it will fail(Kasemsap, 2018).Innovation is mainfunction of marketing. Through theuse of market research theorganisation can innovate the productson the bases of customer review. Managing The Marketing Budgets:- The respected department is requiredto maintain the budget that has beenallotted to the marketing team foraccomplishment of a particular task inthe organisation (Brady, 2014). Thedepartment should be able to manageits resources and plan the budget thathas been sanctioned to it by theorganisation from the topmanagement. Coca Cola has asked itsmarketing team to manage thecomplete budget that has been givento it for the particular task.Managingmarketing budget is the main functionof marketing, it considers the budgetfor advertising, promotion and marketresearch. Defining Strategic Marketing Plan:- The respected department in theCoca Cola is asked to prepare suchtype of strategic marketing plans thathelps the organisation or the enterpriseto set a benchmark before itscompetitors or the rivals in thebeverage industry (Smith and Wongeds., 2016). By the score of, with thehelp of strategic plans the organisationwould be able to capture a largemarket share. In addition to this, thestrategic plans of Coca Cola is alsoaligned with both the strategic plans ofthe company and also with the otherdepartments.2
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