Hospitality Marketing Essentials - Assignment Solved

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................3
Covered in PPT.......................................................................................................................3
ACTIVITY 2....................................................................................................................................3
Identification of business objectives along with marketing objectives and comparison with
competition.............................................................................................................................3
Tactics level by Coca Cola to achieve organisational goals and objectives...........................5
Formulate basic marketing plan for Coca Cola......................................................................5
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing refers to manage various aspect of organisation in exchange of relationships. It
is a business process which create healthy relationship among customers and to fulfil their needs.
Marketing is an art of creating, developing value to gain more profit and expand market share.
Hospitality sector is a broad concept which serve in various industry such as lodging, food and
drinks, transportation and cruise etc. In this report, Coca Cola is taken in account, which is a
global brand pertaining to hospitality industry, serving in almost 200 countries. It is world's third
most valuable company after Google and Apple. The report comprises with different kind of
roles and responsibilities of marketing functions with wider aspect. Beside this, it contains detail
information about marketing roles and responsibilities in respect of marketing environment and
key functions as well as there inter-relation with other department in company. It emphasis
between marketing mix of different organisation and plan for Coca Cola through which they can
achieve their goals.
(Source: Sub Sectors of Hospitality Industry, 2019)
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Illustration 1: Sub Sectors of Hospitality Industry

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