Marketing Essential

MARKETING ESSENTIAL

Table of contents
• INTRODUCTION
• Concept of marketing
• Current and Future Trends of Marketing
• Overview of different marketing process
• Roles and responsibilities of marketing function
• Interrelationship between marketing and other functions
• Value and importance of marketing role
• Conclusion

• Marketing is the process or set of different activities undertaken by
business organizations for promoting the products and services.
• This is also considered as the business process through which
relationships are created and customers are satisfied. Marketing function
focuses on developing effective relationship with the customers in order
to effectively satisfy them.
INTRODUCTION

 Marketing concept refers to the strategy implemented by company for satisfying
the needs and wants of customers, increases sales and profitability, gain sustainable
competitive advantages. Burberry is fashion accessories and clothing retailer
company focuses on adapting and executing best marketing concept.
Concept of marketing