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Marketing Essentials : "Your destination"

   

Added on  2020-06-03

12 Pages3919 Words34 Views
MARKETING ESSENTIALS

ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Structure of marketing department and various responsibilities and delegations ofmarketing manager in organisation........................................................................................1M1 Role of marketing functions in wider context with external working environment........2P2 Relationship between marketing functions with the other departments of organisation inbroader settings.......................................................................................................................2M2 Importance of a significant relation between other department and marketing departmentof business firm......................................................................................................................3TASK 2............................................................................................................................................4P3 Application of 7 P’s of the marketing mix in defining marketing plan of a business firm.4M3 Different types of tactics developed by an organisation to accomplish defined objectives.................................................................................................................................................7TASK 3............................................................................................................................................7P4 Development of a newer marketing plan by marketing manager.....................................7M4 Evidences supporting the consistency of developed marketing plan in organisationactions.....................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is explained as includes a wide range of exchange activities including from selling ofproducts and services to the company consumers and services users in market so that variousneeds and desires of customers can be accomplished successfully (Ahrens and Guetz, 2015).Marketing is having important part in attaining goals, objectives and various growth targets offirm in order to expand the business in external markets and in marketplaces of foreign countriesand act cost-effectively and successfully in commercial field. "Your destination" is newercompany in the sector of transportation services to the areas of London. The firm is providedservices of furniture intercity and intra-city mobility.In this report the several roles and duties of the marketing department manager is deliberatedalong with outlining the necessity of integrity in marketing roles with function of otherdepartment of firm.TASK 1P1 Structure of marketing department and various responsibilities and delegations of marketingmanager in organisation.MEMOTo: Senior manager "Your destination"From: Marketing ManagerDate: 4th November 2017Subject: Various responsibilities and delegations of marketing manager in organisation andStructure of marketing department.The marketing department is having an important role in increasing sales as it promotesproducts and their firms. The transpiration companies are engaged to provide their customers asmuch satisfied fully as much possible by providing safe and secure journey to their customers.The marketing officers are having various roles like they inspect demand of their potentialvisitors and offering affordable transport services. The officer introduces various strategies andnew designs in order to meet the trending needs of market. Marketing officers imply customercentric approach in organisation to bring new changes in designs and functions firm to deliverefficient services to users and give them satisfied services. There are different roles played bymarketing officers are as the follows: -Analyse market conditions. The officer’s duty is to continuously review the market1

condition and new trends and designs that are popular in market and higher the profit of the firm.Defines various strategies in order to segment and target prospective customer.Marketing manager is responsible for creating new strategy for defining the 7 P's ofmarketing mix. Analysis and suggest to some promotional techniques in order to act accordinglyto efficiently the market place. These suggestions help the companies to give the stiffcompetition to other firms dealing in the same and increase the competitions and capability oforganisation.Plans marketing mix for firm. In this the officer confirms to deliver the best service tothe customers. The elements of marketing mix like price, place, product, people, promotion andprocess describes the effectiveness and how compatible the firm is in the market place.Manager the plans and efforts of marketing department according to changingdemands. Thus the responsibilities of market officer to manage the task and actions of firm toachieve its goals effectively in market place. It is the role of officer in revising the new plans andmakes strategies effective as required according to changing needs.M1 Role of marketing functions in wider context with external working environment.The business environment can be defined as of two types the internal and externalenvironment. The internal environment efficiency can be checked through SWOT. In thisstrategy defined the strength and weakness of the firm which helps availing the growthopportunities in the external environment (Beijerstam and Berglund, 2010). While the externalcommercial surrounding of opportunities is further divided into micro and macro environment.The micro environment of organisation can be changed through properly using porters and seenine metrics. Porter’s five forces model defines five forces that influences functioning. WhileBCG matrix describe four types of where to deal with business expansion.P2 Relationship between marketing functions with the other departments of organisation inbroader settings.MEMOTo: Senior manager "Your destination"From: Marketing ManagerDate: 4th November 2017Subject: Relation between marketing functions with the other departments of organisation.2

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