Marketing Essentials: Applying the Marketing Mix for Business Objectives

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
TASK 2............................................................................................................................................1
PART A...........................................................................................................................................1
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.........................................................................1
Evaluate different tactics applied by organisations to demonstrate how business objectives can
be achieved..................................................................................................................................4
Part B: Develop and evaluate a basic marketing plan covering:.....................................................5
Marketing plan............................................................................................................................5
Produce a detailed coherent evidence – based marketing plan for an organisation....................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing consists of identifying the needs of the customer, in the process of creating,
developing and producing goods and services for customers. It provides a very important product
to the consumer in choosing potential candidates, getting the product. In addition, marketing is a
broad concept that is not limited to the process of buying and selling. Marketing functions tells
about other actions, such as improving the quality of the product, choosing the optimal sales
channel, marketing strategy of the object, conducting research and development work, and so on
(Daniels, 2020). Zara is a fast-growing organization that is a continuation of their activities
around the world. The organization is aware of the needs and requirements of the business and
its operations and has more than ten thousand stores operating in different types of people such
as women, men and children. In addition, the use of marketing in integrating the organization's
goals and objectives, as well as effective marketing, R correction determines the marketing
efforts of Zara.
MAINBODY
TASK 2
PART A
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives
Marketing
mix
Zara H&M
Product Zara was known as the Zara method.
For example, the trend of fashion
lovers. One of the biggest advantages
is the ability to respond quickly to the
ever-changing needs of our customers.
Zara is one of the world's leading
fashion brands. Products offered by
Zara for men, women and children.
There are jeans, trousers, jackets,
H&M is one of the world's most trusted
clothing brands, and it has less than
twenty-seven hundred and eighty-six ads
in its wallet. Many of H&M's, i.e.
women, make friends with this focus, as
in advertising. Men's clothing at H&M to
take a back seat (Kotler and et. al., 2020).
H&M offers a wide range of sportswear,
known for its promotional clothing and
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blouses, skirts, clothing, T-shirts,
shoes, bags and other accessories. -
This is an offer, a Zara strategy with a
marketing mix. Zara is also in line
with local and national talent to
provide excellent and trending
products.
accessories for men, women, teenagers
and children. This is a big pot of products
that includes blouses, dresses, underwear,
jeans, shoes, swimwear, underwear and
much, much more.
Price Since this Zara concept is to deliver its
products at a reasonable price to
customers, it can be concluded that
customers, with your prices, they are
less expensive. Zara offers a market-
based pricing strategy that will
determine the price and the goal is for
the consumer to be willing to pay for
it. Production budget at an average
price.
H&M has developed strategies and price
ranges to suit all categories of buyers and
sellers. By sticking to a moderate pricing
strategy, they managed to keep most of
their shares at a class discount. Under this
program, sales will continue to grow,
which, in turn, will lead to an increase in
sales, H&M, product prices will be
cheaper compared to other similar online
stores..
Place Zara and one of the things that sets it
apart is that it's a vertical connection.
This means that it creates,
manufactures, and sells the same
products. This approach seems to have
worked well because it has established
itself as one of the leading Spanish
clothing stores in the world (Buhalis,
2022). Zara also sold in the online
store. All of this applies to the
combination, promotion opportunities,
and distribution strategy.
H&M made the majority of the three
organizations ' physical properties from
more than 3,450 stores worldwide, as of
November 2019. In the product
distribution channel, the corporation
followed the policy of direct purchase of
goods, as well as selling finished
products directly in the store. Also has a
broad online network marketing business.
Promotion The fact that Zara is a unique zero
investment in marketing is a
H&M should always be aware of the
opportunities for promotion and
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