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Roles and Responsibilities of Marketing Function in Business : Report

   

Added on  2020-06-06

16 Pages3832 Words73 Views
Marketing Essentials

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Roles and responsibilities of marketing function ..................................................................1PART 2............................................................................................................................................4P2 Relation distinct to wider organisational context...................................................................4PART 3............................................................................................................................................6P3 Applying marketing mix in the marketing planning process of national express : ..............6PART 4............................................................................................................................................9P4 Evaluating marketing plan of national express .....................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

ILLUSTRATION INDEXIllustration 1: 7Ps of marketing mix................................................................................................9

INTRODUCTIONIn order to define market essentials, it is necessary to understand that marketing is anessential tool in every organisation. It includes different factors of a business such as demand,supply chain, preferences, needs and satisfaction level of customer, etc. Strategies of marketplanning vary upon the organisational structure. Customers also affect the strategies of marketplanning in a strong manner. There are different roles and responsibilities of a marketingdepartment. To achieve the objectives of national express company, it is necessary to identify theenvironment of market. Environment includes micro and macro environment both. Mainresponsibility of marketing department is to satisfy the customer's need by providing them a rightproduct on a right time and on a right place. Marketing department interrelate with all otherdepartments in an organisation because no strategy can be implement without communicate withother departments. Main interrelation between two departments is production and marketingdepartment of national express company. There are different ways to apply marketing mix in theprocess of market planning. It compares the way of applying marketing mix. Interrelation withother department is necessary to achieve better productivity and outcomes. Furthermore, thereare different tactics which is used in organisation to evaluate business objectives (Armstrong, G.and et.al., 2014.). PART 1P1 Roles and responsibilities of marketing function Roles and responsibilities of marketing department in the transportation industries arevery wide and vital. They help the business in promoting and developing the plan. Roles are asfollows:conducting research of market developing internal communication in the organisation to evaluate the best social media for developing a planselect the agencies and manage them develop promotional materialsconducting campaign define the brand in to market 1

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