Marketing Essentials of TK-MAX

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Key roles and responsibilities of marketing function in TK-MAX : ....................................1
P2 analysis of marketing role relate to the wider organisational context : ...............................3
LO 2 ................................................................................................................................................5
P3 Comparison of ways of using Elements of marketing mix in TK-MAX and WAHACA : ..5
.....................................................................................................................................................8
LO 3 ................................................................................................................................................8
P4 Evaluating and developing of marketing plan in TK-MAX .................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Illustration Index
Illustration 1: 7Ps of marketing mix................................................................................................8