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Marketing Essentials Assignment - McDonald company

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Added on  2020-10-05

Marketing Essentials Assignment - McDonald company

   Added on 2020-10-05

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MARKETINGESSENTIALS
Marketing Essentials Assignment - McDonald company_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function..................................................1P2 Roles and responsibilities of marketing relate to the wider organisational context..........3TASK 2 ...........................................................................................................................................5P3. Various elements of marketing mix in comparison of McDonald with KFC .................5TASK 3..........................................................................................................................................10P4. Produce and Evaluate a basic marketing plan ...............................................................10CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
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INTRODUCTIONMarketing essential is a essential process in which business organisation promote theirultimate products and services in market place which results in generation of sales. It is theresponsibility of marketing department to carry out this process in effective and efficient manner.They have to carry out different types of interrelated activities that include advertisement,promotion, communication that persuade potential consumers to purchase that product andservices (Baker And et. al, 2016). The company included in this report is McDonald which is afast food restaurant and is among the largest chain in the world. They have around 38000 outletslocated at several places and offer different types of products like chicken items, cheeseburgers,beverages and soft drinks. The report focuses on key roles and responsibilities carry out bymarketing function as well as its relationship with different department that is present in singleorganisation.Marketing procedure is dynamic in nature that involve several actions that has to beperformed by marketing manager in adequate manner. Assignment also throw light ondevelopment of marketing plan which include number of aspects like budget, target marketwhich assist the company to carry out their marketing function in sustainable manner and resultsin accomplishing final objectives. TASK 1P1 Key roles and responsibilities of the marketing functionMarketing is an important tasks of an organisation as it helps to make people aware aboutproduct and new implementations to improve more number of customers for particular brand. Itis necessary to carrying out different types of promotional activities in appropriate mannerwhich facilitate to improve productivity as well as profitability of the company. Several roles andresponsibilities of marketing which is considered by McDonald are given below:Marketing Information System (MIS): - This can be described as an organised systemof a company which provides an essential information about anything for future perspectives. Itis useful for making an appropriate decision, coordination, control, analysis and visualisation.This system can be considered as an academic discipline that studies people, technology,organisations and relations between them (Getnet, Kedir and Yousuf, 2014). Basically it helps in1
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rendering proper knowledge about something for which an essential decision making isimportant to conduct processes to attain desired outcomes (Desai, 2013). McDonald have toestablish an effective as well as efficient information system to build significant strategies andpolicies achieve better results. Distribution (Channel Management): - It can be defined as to conduct distribution ofproduct at required location according to demand of customers. Marketing has an important rolesto determine amount requirements at different stores in various places. It is necessary to provideproducts in desired measures so that people become capable to purchase goods to fulfil theirneeds, wants and preferences of clients. This facilitates to attract new customers and make themregular or loyal for brand easily available service is mostly preferred by consumers. McDonaldhas to establish proper marketing team to fulfil role of determining an appropriate demands ofpeople so that distribution can be done properly. Product (Service Management): - This can be described as final good which is ready tosell for completing needs, wants and preferences of individuals. It is necessary to prepare aproduct as per tastes or preferences of customers to make them satisfy and retain them for a longtime with brand (Chamorro-Mera, Miranda and Rubio, 2014). People are fond of followingtrends as they purchase goods or services as per market scenario. Marketing department has anessential role to identify requirements and demands of clients and according to that productshould be modified or changed to fulfil expectations properly. McDonald have to provideappropriate food items to people as per their desires through analysing current fashion of eatinghabits of consumers. Pricing: - It can be explained as an amount which should be spend by an individual tobuy specific product. It is necessary for companies to decide an appropriate price of servicewhich is generally affordable by people so that they become able to purchase it properly. Inbasically includes cost of manufacturing and profit of an organisation. People has an image totheir desired product in their minds along with it cost then it is mandatory for firms to determinethinking or views of customers and then produce goods to provide them at reasonable rates.McDonald have put their efforts to render their food items to clients at different rates so everysingle person become capable to purchase product of this company (Black, 2013). Promotion: - There are various kinds of promotional activities which are necessary to becarrying out in effective manner to promote particular production front of people. Promotion is2
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