Marketing Essentials

Marketing Essentials

• Introduction
• Key roles and responsibilities of the marketing function
• Roles and responsibilities of marketing associate to the wider
organisational context
• Conclusion
• References
Table of content

Introduction
Marketing is a business action that plays a crucial
function in the progress of a business establishment.
Although marketing consist of different actions, its
actual motive is satisfying customer desires. Thus,
marketers must excel in understanding consumer
behaviour in context of execution a much more
effective marketing plan than its competitors.

Key roles and responsibilities of the marketing
function
Definition of marketing- Marketing is an activity or procedure, set of institutions, and
processes for creating, communicating, delivering and exchanging providing that have value
for consumers, clients, partners and society at large. It indicates to processes an enterprise
commences to endorse the purchasing or selling of a company or facilities.
Marketing positioning- Unilever will position their products in almost each shelve where
is so that they can cover a higher percentage of the over all market. By setting up a wider
consumer base, they can not only gain higher profit but also about the taste, expectations and
needs of people which change time t to time.