Marketing Essentials - Task 3

This presentation covers the essentials of marketing, focusing on the development of a marketing plan and strategies used by companies to cope in competitive markets. It includes a case study of MacDonald's, analyzing its objectives, strengths, weaknesses, opportunities, and threats.

Marketing Essentials
Task 3

Covered content
• Introduction
• Main body
• Conclusion
• References

Introduction
Marketing plan help companies to cop in competitive market
and environment. Marketing plan is a document that provides
that strategies which are used by company to carry business
activity. This plan are flexible enough that can be alter at any
time so that company may achieve growth as per the change in
the market.

Main Body
Overview: MacDonald's is one of the famous multinational, had
branches in various part of world. This company operate in
food and beverage industry and deals with number of delicious
foods items at affordable price by focusing each group of
customer. This help the to develop strong customer base and
as a result company earn huge profit.

Vision: The main focus of company is to attract large number of
customer and become major leading company in food and
beverage industry. Manager vision on five orientation such as
good quality, best value of product, discount offers, customer
satisfaction.

Mission: Manager of company have a predefined mission to
be one of the most popular food company in UK as well
as worldwide, this only possible if customer are satisfied
with the quality of goods.

One the objective and goals are defined the main focus of
company is to analyse its business operation and market
condition. Manager focus to determine basic strength,
weaknesses, opportunities and threats and make effective
strategies to run and manage their business. So, SWOT
analysis is important for MacDonald's id describe in PPT.

Strength:
 Offer best quality of food items at faithful price to customer
so have strong customer base.
 MacDonald's operate its business at global level in more
that 101 countries according to data collected on January
2018.
Weakness:
 They offer product at very cheap price that might be a
reason company is not earning handsome profit.
 Company is falling in providing pizza test to the buyer and
they lack the ability to compete with Pizza hut.

Opportunities:
 Opening more joint venture stores with several various
retailers.
 Company may focus on advertising the availability of WIFI
internet services in all branches.
Threats:
 Because of social changes to a more balanced and heather
diet customer are focusing to eat a diet that includes fruits
and vegetables.
 Nowadays people are focus on healthier dieting pattern that
have decrease the demand of fast food items

Main objective: From the above analysis, the company focus on
achieving the main goals that is to earn more profit and
expand its business. For this MacDonald's produces number of
goods with best quality so that customer needs are satisfied
and firm will remain at a level to expand its business and
increase profitability.

References
Lancaster, G. and Massingham, L., 2010. Essentials of marketing
management. Routledge.
Lipsman and et. al. ,2012. The power of “like”: How brands
reach (and influence) fans through social-media marketing.
Journal of Advertising research. 52(1). pp.40-52.