Comparison of Cadbury with Nestle in terms of marketing mix

Marketing Essentials

Table of Contents
Task 2 ..............................................................................................................................................3
Introduction .....................................................................................................................................3
P3 Comparison of Cadbury with Nestle in terms of marketing mix to achieve goals and
objectives. ..............................................................................................................................3
P4 Evaluation of a basic marketing plan of an organisation..................................................6
Conclusion.......................................................................................................................................9

Task 2
Introduction
Marketing essentials refers to the advertisement, publicity and sales techniques which is
useful to grow and achieve success in the organisation. Marketing plan and its strategies is an
operational document that demonstrates how an organisation achieve goals and success to reach
its target market. Cadbury is owned by Mondelez International from 2010 and it is a MNC based
Confectionery company (Makhitha, 2016). The discussion includes role of marketing and how it
interrelated with other functional units of an organisation. It further includes comparison
between two organisation in terms of 7Ps marketing mix, so that Cadbury will be able to achieve
their goals. Also, the report suggest evaluation of basic marketing plan that is used by Cadbury.
P3 Comparison of Cadbury with Nestle in terms of marketing mix to achieve goals and
objectives.
Marketing is a kind of operational function for organisations which helps in dealing with
various activities that are used in practising to achieve growth and success from their products
and services. For buyers and sellers, market is a platform to perform their respective activities.
Sellers needs to use different marketing strategies and marketing performances to increase sales
and create awareness to the customers about the existence of products and services (Boateng and
et. al., 2016).
Marketing mix is an important concept in the Marketing plan because they include
elements which are quiet useful to implement the strategy in the organisation from
manufacturing the products to keep them on sale. Every organisation use marking mix model to
make marketing plan to promote their brand and products in the market. There are 7P's in the
marketing mix which is used after developing the marketing strategy. The 7P's use to continually
evaluate or re-evaluate the business activities (Hoogveld and Koster, 2016).
Cadbury is a company that owned by Mondelez International. It is a second largest
multinational confectionery company from 2010. Comparison of Cadbury and Nestle which have
been applied the marketing mix model to achieve business objectives are mentioned below.
Cadbury Nestle
Product Cadbury offers wide range of Nestle offer a wide range of

products and has a strong depth of
product mix. The famous products of
Cadbury are Dairy milk, Crème eggs
and many others. Also, Cadbury
share a good market share in their
respective industry.
Cadbury take decision of their
product selling on the basis of
production costs and demographic
factors. For example, Dairy milk
holds the market share of 65% in the
chocolate industry.
products and has a strong
knowledge of product. Nestle sell
their products in the market on the
basis of demand fluctuations and
demographic factors in the
industry. Product mix of Nestle
consist of Nescafe, Milky bar,
Munch and many others. They
usually their business by adding
taste and flavoured in their
products.
Price The organisation use skimming
prices for some products including
Oreo biscuits, Cadbury silk,
Bourville and many other. It is
because to take advantage of people's
desire because nowadays these things
consider to be the most desirable
products for customers. Also, they
use economy and bundle pricing to
deliever their favourable products
( including five star, dairy milk etc)
in differents sizes and bundles to
attract their customers and achieve
success.
The organisation use competitive
pricing strategy to offer their
famous products such as Kit Kat,
maggie and many other. Also, they
use skimming pricing to target
individual customers who are
health conscious and fitness
enthusiasts. Such products include
Nestle A+ slim, Nescafe coffee.
Place Cadbury products are available in all
over the world due to which it make
a huge impact in the global market.
Cadbury products including
The company use selective
distribution approach for some of
their favourable products to expand
their business. Maggie is one of the