Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT................................................................................................................................3
TASK 2............................................................................................................................................3
Marketing Mix for the organisation.......................................................................................3
Tactics adapted by the business organisation in order to achieve the objectives of the
organisation............................................................................................................................6
Marketing plan for the organisation.......................................................................................6
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing define as the activities which assist a business entity in order to promote their
offerings at the competitive market so that they will be able to develop awareness among their
target customers. It is associated with the exchange relationships among the customers as well as
concerned highly with satisfying needs of users with the help of continuous market research. In
order to perform a detail analysis related to different aspects of marketing, Cadbury is chosen as
the base organization. This organisation was formerly known as Cadbury's which is a British
international confectionery fully owned by Mondelez International. Headquarters of the
company is located at Uxbridge, London, UK. In current report, different sort of key roles as
well as responsibilities related to marketing function will be covered in this report. Apart from
this, relationship of marketing with different departments are also going to be discussed. In
addition to this, marketing mix along with their application to the marketing plans are discussed
in association with attainment of organizational goals. Further more, marketing plan for the
company Cadbury are also going to be framed who introduce a new product which increase their
sales as well as market base.
TASK 1
Covered in PPT
TASK 2
Marketing Mix for the organisation
Marketing mix define as a framework used by large number of business organizations so
that they can attain their targets in an effective manner. In reference to Cadbury management
team of the company use this tool in order to examine different strategies and tactics so that they
can improve their sales and profitability. Below mentioned is the comparison between Cadbury
and Nestle are going to be discussed as follows in a detail manner:
Strategies/ Mix Cadbury Nestle
Product Cadbury is a well known confectionery
company which provides range of products
across the whole wide world. They offer dairy
milk, bournville and many other products to
The products offered by Nestle
are divided into five main
categories which consist of
various product lines including

their customers which consist of beverages,
biscuits, deserts, ice cream and so on.
milk as well as nutrition
products, beverages, infant
products, prepared dishes &
cooking, chocolates and many
more.
Price The prices of offerings are directly associated
with the quality and quantity of the products.
Each commodity have different pricing
strategy which are economic whereas some of
the products consist of premium pricing
strategy as they are high quality products.
In relation to Nestle pricing
strategy is competitive. They
also decide to adopt premium
pricing strategy for their high
quality innovative products so
that they can capture huge
market share.
Place Cadbury products can easily be available all
over the world as they have strong
distribution channel. This will ensures
availability of offering in each and every
location which help them to attract customers
from every place.
Nestle directly sell their
products with the help of
retailers and different
supermarket stores. In addition
to this, they follows intensive
marketing strategy with the help
of which they consist of more
of retailers with them so that
they can ensure the availability
of their offerings in various
stores at different places.
Promotion Cadbury adopt different sort of digital
channels in order to develop awareness about
their products among the customers. They
emphasis more on conducting emotional
advertising with the helps of which large
number of customers can easily be connected
with them. Along with this, I they highly
Nestle usually promote their
products with the help of both
digital and traditional marketing
methods. They advertise their
offerings through TV as well as
radio advertisements. In
addition to this, they use