Marketing Essentials

Marketing
Essentials

Table of Content
Introduction
Marketing mix
Marketing plan
Conclusion
References

Introduction
Marketing can be defined as a study of management which is related to goods and services
offered by organisation. It consists of all the activities of organisation which helps in increasing
sales and demand of products and services offered by organisation. Marketing is a process of
promoting and advertising company’s products or services in order to communicate its features.
This presentation is based on Cadbury is a British multinational company that dealing in
confectionery industry. Company was founded in 1824 by John Cadbury

Marketing mix
Marketing mix can be define as a set of actions which help organization to promote its product in
market area. It consist of various factors which can be controlled by company and helps in
improving sales and profits of company. Different companies use marketing mix in different
ways to promote its products and services. Marketing mix includes product, price, place,
promotion, people, process, physical evidence.