Marketing Strategies and Brand Image
Added on 2020-10-04
9 Pages2356 Words240 Views
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Marketing Essentials(TASK 1 & TASK 2)
ContentsINTRODUCTION...........................................................................................................................3TASK 1 & TASK 2..........................................................................................................................31: Introduction to concept of marketing in current and future trend............................................32: Overview of different marketing process.................................................................................33: Explanation of roles of marketing manager in context of organisational context ..................44: Explain how marketing function relates with the various organizational functions................55: Value and importance of the marketing role............................................................................56: Significance of having effective interrelationship between different departments..................67: Application of marketing mix of two similar organization......................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing is the process of promotion of a product, service or of a company in order toincrease the sales and profit. It involves creation, promotion, and providing products and servicesto the end users. Marketing has wide scope by nature but less in terms of products available. It isuseful for providing satisfaction to the customers. The marketing essentials are very useful forany company in order to attain growth. The taken company here is Uber who is providing taxiservices to their customers. This report is divided in two parts. First part is discussed in thisreport whereas second part is discussed in PowerPoint presentation. This report will discuss theconcept of marketing along with the overview and interrelation with the other functions oforganisation. Further, the influence of marketing on other functions of the company along withthe importance of marketing and effective relationship of various functions has also beendiscussed in this report. The 7p’s of marketing mix and comparison of Uber of Addison lee hasalso been discussed in detail.TASK 1 & TASK 21: Introduction to concept of marketing in current and future trendMarketing is the process of an organisation to distinguish their product from theircompetitors through innovative techniques and methods in the market. Marketing function isnecessary for an organisation in order to gain sales and growth. An effective marketing plan ismust for the success of the product. It involves various factors such as creation, promotion etc.which drives customers and growth through various strategies of marketing (Babin and Zikmund, 2015).2: Overview of different marketing processConcepts of marketing are production concept, product concept, selling concept,consumer concept and promotion concept which are given below:Consumer concept: This concept focus on the importance of the customer and providingbest services for their satisfaction. It is helpful for marketing department of Uber to maintainlong and trustful relationship with the customers.
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