Marketing Essentials

Marketing Essentials
Part-1

• Introduction
• Roles and responsibilities of marketing in relation to the context of organization
• Roles and responsibilities of marketing relate to the wide organisational context
• Roles and responsibilities of marketing in relation to the context of organization
• Conclusion
• References
Table of content

• Recognizing Customers requirements – This is the
first and most important role of marketing function.
First, need to recognize the customer requirements
and also analyse the changing needs. In this
function, ALDI company mainly focus on customers
needs and also identify what the improvements and
changes customers wants in a particular products.
Roles and responsibilities of marketing in relation to
the context of organization