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P1 Roles and Responsibilities Marketing Function

   

Added on  2020-11-12

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MARKETING ESSENTIALS
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Table of ContentsINTRODUCTION...........................................................................................................................3LO1..................................................................................................................................................3P1 Roles and responsibilities marketing function.......................................................................3P2 Interrelationship of marketing with the functional units........................................................4LO2..................................................................................................................................................6P3 Comparison Of Marketing Mix Of Two Organisation..........................................................6LO3................................................................................................................................................10P4 Evaluate basic marketing plan.............................................................................................10CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONMarketing is method of promoting and selling the products and services by usingadvertisement tools on order to increase their sales and revenue. Further, the report will highlightabout the roles and responsibilities of marketing function and along with it will outline about theinterrelationship among the marketing and other functional units. Eventually the report willframe about the marketing plan of Zara (Feng, Morgan and Rego, 2015). LO1P1 Roles and responsibilities marketing functionThe marketing department of Zara plays an essential role in advertising about theenterprise and achieving the objectives of a company. Further, it acts as main body of theorganisation, coordinating and generating all products representing the company. Moreover, theresponsibility of marketing department of company is to attain out to potentialities, customers,traders or the community, at the same time as creating a picture that presents the organization inadvantageous manner. Further, the key role of marketing is that it is the important thing to attaining the primaryobjective of the company which will be to earn earnings or to gain a few other intention.Moreover, the responsibility of marketing will not only create awareness among customers butcan also extensively help with elevating budget and assured donations (Homburg and et.al.,2015).Nevertheless, in Zara the role of advertising and marketing department is to recognizeconsumer needs and the responsibility of marketing department of company is to understand theneeds and wants of the consumers which are to be fulfilled, or even assist plan the precise goodsand offerings to satisfy this desires. Therefore, proper from the layout method, to the distributionmethod, promotions and many others up to the after- sales provider are roles and responsibilitiesof marketing.Moreover, economic development of a country may be very closely associated withadvertising and marketing, thus, marketing department of Zara plays a valuable role within theeconomy. Further, within the economy the responsibility of marketing is that it motivatescompanies and different producers to produce goods in keeping with the requirements of theconsumer, and these units off a chain of activities (Felix, Rauschnabel and Hinsch,2017).
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However, the marketing department of Zara also plays an important role to triumph overthe barriers for entering a new marketplace. Therefore, the responsibility of marketingdepartment is to keep the demand for and supply of products in test through ensuring easymanufacturing and distribution of goods which helps the company to hold the production andintake stability out and the price stays stable in the long run. Hence, marketing is an irreplaceablecomponent of the organisation which plays an important role in connecting the manufacturingdepartment with the consumption factor and the responsibility of the marketing department is toearn higher income within the economy and enhance more savings and investments. Further, the marketing department of Zara plays an importing role in the price element asit generates the revenue for the company and the responsibility of marketing department ofcompany relevant to price component is that it helps the company in setting honest prices,integrating the changes that are required and approaching the appropriate strategy.However, marketers of Zara are skilled specialists who play a key function in influencingdegree, timing and composing of demand for products and services of the company(Mierzejewska, 2017). Even so, sometimes demand may lead to declining stage, or no demand orabnormal demand, excessive demand etc. Therefore, marketing department of the company playsan important role in dealing with those varied demand of customers and the responsibility ofmarketing demand relevant to competition is that they have form strategies and introduce newmethods so that they can respond to the changes in demand of the company. Moreover, the competition is the most rising factor in today's marketplace. Thus, it playsan important role in fulfilling the customers requirements and evaluating the strategies ofcompetitors in order to improve their products and services and the responsibility of marketingdepartment within the competitive environment is to provide superior products and services tocustomers, higher quality products which will assist Zara to capture higher market share and canlead over the rival company. P2 Interrelationship of marketing with the functional unitsThe marketing function of Zara does not operate alone and links with the otherdepartment of the company like human resource department, finance department, IT department,production department, research and development department etc. Human Resource Department And Marketing Department
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