Marketing Essentials

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Roles and responsibilities of marketing functions...................................................................................3
M1. Roles and responsibilities of company in relation with marketing environment .............................5
P2. Roles and responsibilities of marketing with regard to the wider organizational context.................5
M2. Importance of interrelationship between the marketing and other departments..........................6
TASK 2..........................................................................................................................................................7
P3. Marketing mix application on 2 different organizations...................................................................7
TASK 4........................................................................................................................................................10
P4. Business planning............................................................................................................................10
CONCLUSION ............................................................................................................................................13
REFERENCES ..............................................................................................................................................14

INTRODUCTION
Marketing is a process in which an organization educates its targeted audience about the
product or service they have to offer to them. Marketing includes the ways how the organization
publicizes its product or service to the customers. In that they show the features and the ways
they can help the customers in satisfying their needs. Marketing essentials are some frameworks
which any organization used in its marketing process. Performing the marketing activity is very
important for any organization. For reference purpose this report has taken an example of a
company, Marks and Spencer. It is a UK based company which has engaged its business in retail
industry in conspicuous exceptionally world class and global dare to work the exchanging of
item and administrations on the streamlined credible nature of crude materials intrinsic.
This report discusses about the way in which the company uses the Marketing mix framework in
its marketing process or activities. It also includes the roles and responsibilities for marketing
function and the interrelationship of marketing department with other departments or functions in
an organization. Apart from that the report also includes a business plan to market the products
for the company.
TASK 1
Roles and responsibilities of marketing functions
Marketing is an important business practice related to the procurement and selling of
products and services. It involves primary tasks such as finding out what consumers want and
stating whether or not something is able to achieve these goods at fair prices. After evaluating
this sector, strategy is taken to market and distribute goods in order to achieve the aims and
targets. In other words, marketing is the central practice used to consider the desires and value of
clients in business organizations (Akbar, Omar and Wadood, 2017).
Marketing function: Marketing functions are linked to an industry's responsibilities that
correspond to discovering and supplying reach the required merchandise in order to improve
effectiveness. The managers can better run a small business via the marketing function and can
enable it to complete the mission. For example, Marks & Spencer's marketing manager is
building a variety of marketing campaigns to sell processes and create performance. It includes
various kinds of marketing functions that are characterized as:
Market information: This is an important marketing feature that requires the recognition of
customer needs and preferences and the evaluation of relevant data in order to create goods and
services. The marketing manager of all commercial enterprises analyses the competition and
gathers marketing and consumer demand-related data. It needs to remember the tastes and desire
of the consumer to accomplish the objectives. For example, in order to accomplish targets, the

Marks & Spencer manager enters the marketplace and communicates with customers (Philip
Kotler and et al., 2013).
Market planning: This purpose is used to establish organizational strategy that helps meet
the marketing goals of the business. It helps to build a long term plan which can be used to
impact clients. The key goal of business management is to maximize the number of businesses
by planning. Marks & Spencer's marketing manager requires market penetration, increases
market share and, by market preparation, controls the market. This role also includes the amount
of performance, incentives and other services that help improve the satisfaction of the consumer.
Product design and development: Product design targets the core demographic, which tends to
maximize the amount of customer. In a competitive business setting, not only costs, but also
product development, design and appropriateness are essential (Braciníková and Matušínská,
2017). This ability to pick and buy various product designs is offered by Marks & Spencer, for
example. This method leads to increased product and service growth. Organizations should also
concentrate on the layout and production of goods and services as well.
Product development: This is a marketing feature that impacts new and current clients. In this
position, marketing managers plan to introduce new products and services in various market
places to broaden the company and increase customer loyalty. Marks & Spencer's manager aims
to launch fresh goods and promote them for product sales. The main objective of this role is to
develop new products and to improve the consumer (Frances Brassington and Stephen Pettitt,
2010).
Packaging, labeling and branding: It requires the creation of products, labeling and branding
items that are distinct from other goods. It acts as a promotional tool for attracting clients. Marks
& Spencer, for example, is one of the British multinational retailers that enjoy the highest
reputation due to its brand name. It is very well-known not only because of quality and results,
but also because it has a strong brand and reputation that is passed on to holders. The brand plays
a good role, as customers are very conscious of its goods and services, which sustain consumer
faith in its strong brand identity.
By making content and encouraging the website improvement: It is significant is to making
content and acquire it from use in various sources where it advanced by the directors and pioneer
through help of the showcasing perspective where it gave the data with respect to about pattern
within the sight of advertising where it manages requesting new ideal thoughts and imagination
set up and coordinate by the re-appropriated sway, where the Mark and Spencer's organization
are profoundly impacted to get site design improvement for different advantages through get and