Advantages of Integrated Marketing Communications for Event Tourism Development

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Added on 2023/01/09

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This dissertation aims to investigate the advantages of integrated marketing communications for event tourism development. It explores the benefits of integrated marketing communication in regards to event tourism and analyzes the importance of events in tourism development within the UK. The research methodology includes secondary data collection and primary data collection through a questionnaire. The findings are analyzed and discussed, and conclusions and recommendations are provided.

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Advantages of Integrated Marketing Communications for Event Tourism Development

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