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Marketing Assignment on Marks and Spencer

   

Added on  2020-09-17

12 Pages2967 Words42 Views
Marketing
Marketing Assignment on Marks and Spencer_1
EXECUTIVE SUMMARY Marketing can be carried out as a process because in which concluded different activitiesand operations. At this time there are available different marketing tools and techniques such asonline marketing, advertisement on TV, mobile phones, posters and so more. This report willdiscussing about actual market condition and position of Marks and Spencer thus it wants to belaunch a new product is NOBLE. Therefore, will be make appropriate budget for the marketingand calculate BEP of the company.
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Table of ContentsINTRODUCTION...........................................................................................................................11: MARKET ANALYSIS ...............................................................................................................12 : MARKETING STRATEGY.......................................................................................................33 : TARGET MARKET SELECTION ...........................................................................................34: PRODUCT OR SERVICE POSITIONING................................................................................45 : MARKET MIX DECISION.......................................................................................................46 : FINANCIAL PROJECTION......................................................................................................57 : MARKETING PLAN ASSESSMENT......................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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