Introduction to Business and Management - Marks & Spencer

Introduction to Business and
Management
Marks & Spencer

Table of Content
• Introduction
• Overview of Market Spencer
• Marketing Function
• Marketing Department and its Activity with Marks and Spencer
• Marketing Models
• Effectiveness of the marketing in the Marks and Spencer
• Value of Marketing Mix for Marks and Spencer
• Challenges faced in searching about the organization
• Conclusion
• References

Introduction
• Business is a system and this system
is a combination of various
department such as finance, HR,
marketing etc.
• It is also a combination of different
business such as commerce,
occupations, resources and these
combined business gave output of
profit, quality and satisfaction to the
society.

Overview of Marks and Spencer
• M&S is British multinational retailer established in 1884
by Michael Marks and Thomas Spencer, this company
deals in the home products, clothing, and food products
under its own brand.

Cont.
• As it is a UK based company its headquarter is situated in London. It
has its presence in all over the glob but major of its stores operated
in UK.
• To follow the market trend, M&S offers its food delivery services
online. Apart from this it has expanded its business to Canada,
France, Germany and other countries.

Marketing Function
• Marketing plays a vital role in
any business, with the help of
marketing business can bring
their products to the mind of
customer and can promote its
selling.
• Marketing business also get to
know the needs, desires, choice
and preferences of the consumer
like what type of product they
like the most, which product they
prefer the most, any business or
company can gather such
information by marketing.