(PDF) Implications in Marketing of Financial Services

MARKETING,
FINANCIAL AND
GRANTSMARKETING,
FINANCIAL AND
GRANTS
NAME OF THE STUDENT
NAME OF THE UNIVERSITY

PRODUCT INTRODUCTION AND
INNOVATION/PROBLEM STATEMENT
 The product titled “Product A” was initially launched in the market with
low specifications like a 5.1 inch screen resolution, 8 megapixel back
camera and a 5 megapixel front camera.
 However such a specification generated a much lower interest in the
market and the product was then given a complete transformation with
added specifications like rear 12 MP camera with a specified dual aperture
that operates according to the power of the daylight.
 The presence of quality competitors in the market is a problem for the
Product A as it has to face tremendous fight from the other kind of similar
products.

MARKET RESEARCH AND MARKET
STRATEGY
 The demand of the product has exceeded the local boundaries and has
entered the international markets.
 The other reason for being in demand is the people’s demand for high end
smart phones.
Strategy
 The product has been specified for the use of teenagers to the people aged
50 years or older.
 The strategy of the company is to expand its presence in the
underdeveloped countries as the product has a high range of battery life.

DISTRIBUTION CHANNEL
 The distribution channel for the Smartphone must be
based on modern acceptable channels and
technologies.
 This includes the likes of the distribution channels
like that of online retailers, Smartphone kiosks and
mobile chain distributors.