MARKETING FOR BUSINESS

MARKETING FOR BUSINESS

Contents
Introduction..............................................................................................................................................3
Marketing techniques that could be applied by local businesses.............................................................3
Use of marketing techniques in the marketing of products in range of organization..........................5
Advantage of Using Marketing................................................................................................................6
Limitation and Constraints of Marketing.................................................................................................6
Use of Marketing Research for Development of Marketing Plan...........................................................7
Cultural Difference can alter Marketing Message...................................................................................8
Conclusion...............................................................................................................................................9
REFERENCES......................................................................................................................................10

Introduction
Marketing is a process by which its service and product depend on its promoted potential
customers. The overall marketing work depend upon promotion, sales, advertising, and
public relations etc. most of the success of business is dependent upon its marketing and
"heart of business lies in its marketing only. By marketing companies may sometimes
close and also its sales may crash. This report explains the marketing techniques that can be
used by local businesses to increase their sales. It also defines some of the marketing
techniques that are used by range of organizations. This report explains the advantages and
limitations of marketing techniques. It also explains the use of market research in developing
marketing plan. It also defines the effect of culture on marketing message.
Marketing techniques that could be applied by local businesses
Marketing is important for the organisations as it allows the products and services to be
showcased to the customers and make them realise the benefits of the products and services.
For this it is important that the organisation can effectively communicate the product and
service features. The impact and cost of different marketing strategies is different and
organisations need to effectively choose these strategies based on their budget and marketing
goals (Behal and Sareen, 2014).
Some of the marketing techniques techniques used by the organisations are explained below
Direct Marketing: Direct marketing is used by the organisations for having a direct
conversation with customers and their prospects through fliers, mail, texts, and also other
promotional materials (Malhotra, 2015). Following figure shows the different component of
direct marketing which are used by the organisations:

Call to Action (CTA) Marketing: This marketing is used for in converting the web
traffic into leads and sale of website by using Graphics; using text, or other elements of web
design. CTA is an instruction given to the audience for taking in an action. This is typically
in the form of a button. As the visitor clicks a button he is landed on a piece of content. This
improves the online visitors percentage through customers or who join in mailing list.
Word of Mouth Marketing: Word of mouth is defined as giving or providing
information from one person to another or from person to person also. Many customers share
their viewpoints related to brands they love and their view point’s influences the other
customers. Earlier the word of mouth was communicated only orally but now the customers
can also share their view point using social media channels also.
Content Marketing: It's done by writing and publishing content to its customers related to
its service and Product (Malhotra, 2015). The objective of content marketing is to create,
publish and share content so as to build the brand image of the organisation and connect more
customers with the brand. For effective content marketing, organisation needs to plan the
appropriate content marketing strategy, create and distribute the content, assess the
effectiveness of the content and optimise the content. The following figure explains the
content marketing cycle: