logo

Marketing Fundamentals Analysis for Sushi Sushi

   

Added on  2021-04-21

6 Pages1060 Words18 Views
 | 
 | 
 | 
Running head: MARKETING FUNDAMENTALSMarketing FundamentalsName of StudentName of UniversityAuthor Note
Marketing Fundamentals Analysis for Sushi Sushi_1

1MARKETING FUNDAMENTALSTable of contentsBackground................................................................................................................................2Market Segmentation.................................................................................................................2Market targeting and consumer profile......................................................................................3Differentiation and positioning..................................................................................................4Reference....................................................................................................................................5
Marketing Fundamentals Analysis for Sushi Sushi_2

2MARKETING FUNDAMENTALSBackgroundThe industry in which Sushi Sushi works is the hospitality industry. The restaurant isthe largest and most reputed sushi restaurant in Australia (Sushisushi.com.au, 2018). Therestaurant has over 120 stores all over the country. The restaurant was first opened in the year1998 and was the first retail outlet that served sushi in the regions of Victoria. The number ofAustralian people that had taken an interest in the product had risen considerably from 36%to 40% within the time of July 2009 and June 2014 (Sushisushi.com.au 2018). Currently, therestaurant serves Japanese delicacies all over the country.Market segmentationGeographicCustomers within a range of 10 miles fromthe retail stores are given free delivery. Othercustomers beyond the 10-mile radius need topay extra for the delivery cost. This is mainlybecause so that Sushi Sushi can increase thenumber of customers at a close proximityfrom the restaurant. This can help inincreasing the loyalty of the customers andSushi Sushi can earn more revenue.DemographicThe target of the restaurant is people of allage and gender. The reason for choosing thisis to increase the rate of sushi consumingpeople in Australia. The number of peopleconsuming the product can help therestaurant to gain more revenue (Liu et al.2017). This, in turn, can increase the level ofinterest among the people. Thus, the fan baseand the loyalty of the customers can increase.Table 1: Existing segmentation variables(Source: Created by author)BehaviouralThis one aspect needs to be improved by thePsychographicCustomers who prefer to purchase organic
Marketing Fundamentals Analysis for Sushi Sushi_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents