Marketing Fundamentals: A Case Study of Apple iPhone X

Marketing Fundamentals
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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Task 1A............................................................................................................................................4
Task B............................................................................................................................................10
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................12
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Introduction
Marketing is an essential part of every business. It is referred to the study of management and
exchange of business relationships (Lovelock and Patterson, 2015). It is used by the business
organizations for creating, maintaining and satisfying the customer pool. Considering its focus
on the customers, it has been revealed that the marketing activities undertaken by the
organization is selected in such a way that it could create value of the business for the customers.
Considering this, several theories and models are often used by the organizations to select the
most appropriate marketing tools. The marketing activities are associated with all the other
business activities, as it is focusing upon the key stakeholders, i.e. customers. Thus, considering
the fact the following essay would focus upon analysis of the role of marketing fundamentals in
business and in creating value for customers, with a key focus on the product Apple iPhone.
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Discussion
Task 1A
Processes and stages of marketing including the role of the marketing mix
Marketing is all about making the products and services familiarize with the consumer pools.
The marketing process mainly involves setting goals and mission, analyzing the internal and
external environment, planning the product, implementation and control of the progress (Babin
and Zikmund, 2015). In this context, it has been revealed that there are six stages in marketing
process conducted in systematic way, which is demonstrated below.
Developing mission and vision
It explains why the brand is in the business and how it can offer benefits to the customers. The
mission and vision statements for the selected organization, Apple as follows:
Mission – Apple is dedicated to make innovative and high quality products. In the mission
statement of Apple, it has been claimed that the organization has reinvented the mobile phone
industry with its revolutionary products like iPhone and App Store, while defining the future
mobile media and computing devices with iPad. The new product iPhone X is defining the
revolutionary business approach to gain competitive advantage.
Vision – The vision of the Apple is to create “magic” with technology, so that everyone can use
the amazing innovations and modern devices. For decades, the organization’s vision was to
create an innovative mobile device that is all display and the product Apple’s iPhone X is the
realization of that vision.
Situational Analysis
The next stage in the marketing process is to analyze the key internal and external factors, which
can affect the business. Considering these factors would enable the market to plan and
implement the most effective marketing strategy for the business. This analysis can be done with
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