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Mission, Vision, Marketing & Strategic Thinking: A Case Study of Apple Inc.

   

Added on  2023-06-10

8 Pages510 Words252 Views
MISSION, VISION,
MARKETING &
STRATEGIC THINKING
A case study of Apple Inc.

IMPORTANCE OF MISSION IN
STRATEGIC PLANNING
Mission statement clarifies the
primary objective of the company.
It makes the position of the
company stronger.
A new strategic planning may
result in change of the mission
statement.

APPLE INC. PRESENT MISSION
STATEMENT
“Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional software.
Apple leads the digital music revolution with its iPods and
iTunes online store. Apple has reinvented the mobile phone
with its revolutionary iPhone and App store, and is defining the
future of mobile media and computing devices with iPad.”

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