Marketing Fundamentals Analysis and Evaluation

This document discusses the process and different stages of marketing function within an organization, the role of marketing in creating value for customers, and the impact of stakeholder engagement on marketing activities. It also reflects on tactical communication tools used to generate awareness and interest.

Marketing Fundamentals Analysis and
Evaluation
1

Contents
INTRODUCTION...........................................................................................................................3
TASK 1A.........................................................................................................................................3
TASK 1B.........................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
2

INTRODUCTION
Marketing refer to activities an organization undertakes to promote the selling and buying
product or service. It may include advertising, selling and delivering the products to potential
customer or other enterprise. Marketing fundamental analysis is based on the technique or
method that help for identifying real stock, fair market value. In order to search for stocks that
are currently trading at price. The report is focused on the Procter & Gamble Company which is
based on the multinational consumer good corporation. It was founded in 1837 by William
Procter. It mainly specialises in the wide range of personal care product and services.
The documentation will discuss about the process and different stage of marketing function
within organization. It will identify the significant role of marketing which help for creating
value among existing client while engaging with stakeholder, impact on the marketing activities
of organization. Furthermore, it will be identified the various tactical communication tool
whereas how it will generate awareness and interest towards services.
TASK 1A
1.1 Process and stages of marketing function including role of marketing mix
Marketing is based on the approach of various process that may include in computing of
good and service. It is highly beneficial for organization to handle the transaction, deportation
and progression of services (Brennan, Canning and McDowell, 2020). Marketing function refer
as a role which help for identifying essential resources, which made potentially successful
performing marketing activities. The enterprise uses marketing function that will be operating
and promoting them by differentiate from similar products. It is vital role plays within
organization.
Furthermore, Marketing function is mainly included the various stage of marketing
function such as analysis of opportunities, selection of target market, development of marketing
mix and marketing efforts. (Prabhuram, Rajmohan and Johnson, 2020) These are considerations
important processes that participate specific marketing approach.
In Analyse market Opportunities, Marketing process is to analyse the current market
situation in order to identify opportunities. The organization is initiating the marketing process
which mainly focused on the opportunities for long term success (Prabhuram, Rajmohan and
Johnson, 2020). It has been conducted the effective market research that able to collect
information about competitors, general trends and other extraordinary changed occurred in
3

marketplace. In this way, it is useful for organization to find out preference of customer on the
basis of age group, geographical location.
In Selection of target market, It is one of most common step of marketing function in
which target the potential customers. it has conducted the analysis of target market and spilt into
different units of potential customer (Chaffey and Ellis-Chadwick, 2019). In order to identify the
behaviour, characteristic of people. marketing is to create potential consumer value in long term
and satisfy the need and requirement of segments. On the other hand, through marketing it will
be targeting the age group of 18-40, those are influencing with personal care products. In order to
attract more and more customer in global marketplace (Prabhuram, Rajmohan and Johnson,
2020). Especially when women always conscious about personal hygiene so that enterprise target
the potential client for providing the better quality of product and service. It can be possible
through marketing approach that always support for enhancing the business profitability.
In Development of marketing Mix, The Marketing mix refer to the tactics and strategies
which mainly used to achieve goal. In order to utilise the various channel to increase market
penetration. There are significant role of marketing mix in the business operation and functions.
Product is the element, marketing mix identifies the output that are offered to target clients.
The organization include the concept of product mix until increase the awareness among existing
client (de Vries and Moscato, 2019). Furthermore, Marketing activities include promotion of
product and service in global marketplace. The majorly marketing team focused on targeting the
people through quality of products For Example- Procter & Gamble provide the family care
product such as Pamper diapers, Charmin tissue paper. In this way, the organization has
expanded its operations.
Place is the element which mainly specify the enterprise vision to provide the better quality
of product around the global world. So that they mainly involved in distribution of company’s
consumer goods (Prabhuram, Rajmohan and Johnson, 2020). Retailer is consider as main venue
through which company reaches its potential target client. For Example:- the retailer stores are
generally located to increase the accessibility of client goods from many companies. On the other
hand, Company allow the customer to use e-commerce website and reach its target client.
Promotion is the element of marketing mix which primarily used for communication. In
order to identify the organization communication tactics in reaching potential customers.
Marketing which make usage of various tactics (de Vries and Moscato, 2019). Advertising server
4

as primary communication which delivering product information to client. For Example-P&G
use television, print and online media for purpose of promotion. Personal selling, sales
promotion are applied for some product especially for purpose of consumer goods.
Price is the element that consider as various price range which applies within organization
that increase revenue as well as profit. Marketing will be adjusted its price as per the condition of
client good marketplace. Marketing uses pricing strategy for increasing the demand of product
and service in global marketplace (Deepak and Jeyakumar, 2019). This type of strategy is
implementing for particular group and setting particular item. In order to increase the business
profitability and productivity in global marketplace.
Furthermore, it also bringing relevant management theory such as Porter’s Five Force that
mainly shows competition level. It is highly intensive among different forces. As a result,
marketing gives as a more priorities competition in the strategic formulation.
According to the Threat of New entrants, it is mainly consider performance on the basis of
new entrant’s presence in the global marketplace. In this way, it evaluate that how new entry
influence business, consider the effective marketing strategies involves Big spending promotion
that lead to moderate intensity of organization (de Vries and Moscato, 2019). Marketing that
prevent the barriers into global marketplace. It can easily established the new business through
promotional activities. Thus, there is Moderate threat of new entrant in global marketplace.
As per Threat of Substitutes, There are no substitutes for particular product of enterprises.
Sometimes, it is not suitable substitutes for good and product that organization makes. It is
mainly focused on the demand of customer by using marketing. Afterwards, it will provide better
quality of product and service. It will continue to use item of business and customer will not any
other substitutes. Thus, there is low threat of substitute in marketplace.
Through promotional activities such as website, telephone and email to coordinate with
customer. it provides the information about the raw materials, technology, packing for service to
customer. On the other hand, there are huge number of supplier in marketplace. It consider the
low Switching price for product and service. The organization purchase in large quantities which
make an idea for suppliers. There will be no position to bargain or attempt to influence the prices
of product and service.
Bargaining power of buyer, There is little product differentiation for product and service
which made by manufacturer. thus, customer have various option to choose particular products
5

(DEMİRGÜNEŞ and AVCILAR, 2020). The switching price is low. The potential customer are
continuously purchase product and service after analysing the quality by using marketing.
Marketing team always established the coordination with existing client for providing accurate
information about products.
1.2 Role of marketing in creation value for customer
Marketing is set of activities related to exchanging, creating, delivering and
communicating that have value for targeted customer (de Vries and Moscato, 2019). The role of
marketing is to bring value to clients, whom the enterprise seek to identify, retain and satisfy. In
order to emphasize the role of marketing in term of business growth and development.
Marketing is plays important role within organization to increase demand of business in
global marketplace. it has followed appropriate policy of quality product at affordable price. In
order to attract more customers (Juaneda-Ayensa and et.al., 2019). When develop marketing
strategy, they make important decision about the direction that enterprise implement marketing
efforts. In this way, it is focused on the customer, sales, production and product. As enterprise
environment has completely changed over time.
The advantage of Marketing is to understand the specific need and requirement of
customer. Afterwards, it will be launch new product to increase the demand of business in global
marketplace (Visser, M., Sikkenga, B. and Berry, M., 2019).. In the simplest way, It can be
defined that measured advantage to gain more benefits from various product and service. So that
marketing exchange and also created the more value. On the other hand, Marketing brings
increased the sales of business when managed in properly. It comes in different way to increase
the rate of customer traffic (Mishyna, Mishyn and Parkhomenko, 2019). Marketing team is
directly interacting with potential customer such as social media, business blogs, and website and
smartphone application. It may increase to promote the product and services.
In this way, it become easier for firm to understand the demand of customer. Afterwards,
company has designed marketing strategy to construct program that deliver customer value
(Mishyna, Mishyn and Parkhomenko, 2019). In order to build profitable relationship and also
create existing potential customer delight. Therefore, customer needs, wants are fulfilled through
marketing because it offered to market and satisfy their needs.
As per increasing the brand awareness, marketing efforts result in the cost saving and
expenses begin to decline. marketing strategy will provide the advantage for customer to check
6

the availability of particular product and service (Prabhuram, Rajmohan and Johnson, 2020). It
can be cost effective to manage or capture value creation for customers.
1.3 Stakeholder engagement and their impact on the marketing activities of “orgnization”.
A stakeholder analysis is based on the process of identifying the people those are
performing significant role within particular project. According to level of participation, interest
which influencing and identifying how best to involve with group of people. In order to
understand that stakeholder engagement impact on the marketing activities. The stakeholder
analysis typically understand the range of technique or tool to identify the specific need and
expectation of major interest the environment (Prabhuram, Rajmohan and Johnson, 2020). It
often considered the initial step in the strategic planning of marketing on the business level. It
allow to consider the requirement of customer and consistently performed different activities.
Furthermore, identify the stakeholders such as managers, employees, owner, and government.
Since, stakeholder engagement emphasizes the potential and intention with marketing
concept. In order to understand the highly expectation for business which provide inspiration and
meaning to server society (Prabhuram, Rajmohan and Johnson, 2020). In order to produce better
quality of product and service. Stakeholder engagement contribute to either the failure or success
of marketing strategies. It became great opportunities of business to establish the trust based
relationship with their potential customer, vendors, employees and stakeholder. In order to
enhance the resilience as well as business sustainability. While stakeholder engagement impact
on the marketing activities which contribute to hold the specific role in the different process
(Tyson, 2019).
Marketing is related to communication so that stakeholder interact with other department
and sever as integrative function. Afterwards, they can establish the relationship with the
marketing which facilitating transactions such as generating sales, investment. The stakeholder
engagement marketing advance with organization mission. In order to address its significant
objective through ongoing approach (Mishyna, Mishyn and Parkhomenko, 2019). It can be
developed as systematic process of communicating, engaging, exchanging and connecting value
with various stakeholders.
Furthermore, it is not practical but generally essential to engage with multiple stakeholder
group with similar level of intensity (Mishyna, Mishyn and Parkhomenko, 2019). For Example-
In P&G, internal and external stakeholder are participating in the marketing activities. It might
7

be performed the specific role to provide better service of potential customer (Visser, M.,
Sikkenga, B. and Berry, M., 2019).
Stakeholder directly engaged with marketing team to identify the specific need and
requirement of customer. It help for categorised the existing customer on the basis of preference,
demand. In this way, it can be understands that stakeholder directly impact on the marketing
activities. It provide idea about the preference of customer so that it become easier for marketing
team to target (Visser, M., Sikkenga, B. and Berry, M., 2019).. An understanding the marketing
which require to identify the information about the client. Many organization involves the
marketing activities such as advertisement, website, telephone, Email and newsletters. These are
consider as various marketing activities that always influence customer towards product and
service.
For Example- In P&G, Stakeholder may be interested in marketing activities aspects of
entire business performance and management (Visser, M., Sikkenga, B. and Berry, M., 2019).
They will make a plan of strategic development which influencing team member to adapt in the
marketing processes. In order to identify the demand of potential customer. Therefore,
stakeholder engagement directly impact on the organization to increase productivity and
profitability in global marketplace.
TASK 1B
Reflection of tactical communication tool that mainly used to generate awareness and interest.
In my personal opinion, communication is a based on the approach that help for
exchanging the information from one person to another. I have understand that internal
communication which mainly consider the best practices within organization. It often that find
out internal communication among employees (Visser, M., Sikkenga, B. and Berry, M., 2019). I
have been focused on the roadmap which consistently create an effective strategic idea that will
support for enhancing entire business activities I have feel that people share their innovative
through communication tool. Furthermore, I have believed that organization need to create a plan
for using various communication platform such as Email, website and telephone. I have
identified various tools which always support for business to find out the preference, demand of
potential customers.
As per my experience, I have shared about the internal communication plan with the
marketing team that mainly used the platform, tool. In order to directly establish the interaction
8

with customers (Visser, M., Sikkenga, B. and Berry, M., 2019). According to me, it is important
to enhance the awareness among people which require to develop promotional internal
communication plan. Initially, I have been selected an appropriate distribution channel as per
current business situation. Therefore, I have accomplished the suitable goal and objective.
Furthermore, I have believed that overview situation which always promoting need for
communication. Afterwards, I have found the desirable outcome which define the business
requirement. In order to establish the direct connection between organizational objective. As I
always think about the enterprise outcome and also wanted to achieve through communication
tool such as website, social media. I have realised that communication tool plays important to
achieve business requirement (Visser, M., Sikkenga, B. and Berry, M., 2019). For purpose of
developing promotional plan so that I have been created the smart objective in which define
business need. Moreover, I have used the communication tool to target the potential customer
and provide the information about particular good and services. Sometimes, I have been assumed
that communication tool as tactical approach that always support for developing a strong
relationship with client. As per my opinion, it can be possible when enterprise implement to use
communication tool that provide awareness. In order to develop interest among people.
As per my personal experience, social media is one of most efficient communication tool
that is mainly used for sharing the information from one place to another. At workplace, I have
been considerations that access relevant information through communication tool. In this way, I
have considered the success of communication tool (Visser, M., Sikkenga, B. and Berry, M.,
2019). As I have analysed that academic theory always support for predicted the data or
information. Afterwards, it can be shared to other colleagues within organization. I have been
shown interest towards communication tool such as social media because it provide a lot of
necessary information or data. In order to establish the strong communication and build self-
awareness in particular enterprise project.
CONCLUSION
From above discussion, Marketing is based on the process that mainly refers as promote to
promote the selling and buying product or service. Sometimes, it can be included the advertising,
selling and delivering the products to potential customer or other enterprise. Marketing
fundamental analysis is based on the technique or method that help for identifying real stock, fair
9

market value. It has summarised about the different processes and different stage of marketing
function within organization. It can be identify the role of marketing which help for creating
value among existing client while engaging with stakeholder, impact on the marketing activities
of organization. Furthermore, there are various tactical communication tool whereas how it can
be generating the awareness and interest towards services.
10

REFERENCES
Book and Journals
Brennan, R., Canning, L. and McDowell, R., 2020. Business-to-business marketing. SAGE
Publications Limited.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
de Vries, N.J. and Moscato, P., 2019. Consumer Behaviour and Marketing Fundamentals for
Business Data Analytics. In Business and Consumer Analytics: New Ideas (pp. 119-162).
Springer, Cham.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
DEMİRGÜNEŞ, B.K. and AVCILAR, M.Y., 2020. A REVIEW OF ADVERTISING
EFFECTIVENESS WITHIN SOCIAL MARKETING. Studies at the Crossroads of
Management & Economics. p.421.
Juaneda-Ayensa, E. and et.al., 2019. Developing new “Professionals”: Service learning in
marketing as an opportunity to innovate in higher education. Studies in Educational
Evaluation. 60. pp.163-169.
Mishyna, S., Mishyn, O. and Parkhomenko, N., 2019. INNOVATIVE METHODS AND TOOLS
FOR PERSONNEL INTERNATIONAL MARKETING DEVELOPMENT. Economic
Studies. 28(1).
Prabhuram, T., Rajmohan, M., Tan, Y. and Johnson, R.R., 2020. Performance evaluation of
Omni channel distribution network configurations using multi criteria decision making
techniques. Annals of Operations Research. pp.1-22.
Tyson, A.W., 2019. A Comparative Analysis of Undergraduate Integrated Marketing
Communications Degrees in the United States.
Visser, M., Sikkenga, B. and Berry, M., 2019. Digital Marketing Fundamentals: From Strategy
to ROI. Routledge.
11

12