Marketing Fundamentals.
Details of Customer Profile Include a picture makes it more personal. Jenny is Australian, she works as a brand manager, she lives in a free standing house, she has an average income of $78,000 per year, she is married, total household income before tax is $185,000 per year, with mortgage repayments at $2000 a month, no children (yet), 26 years old, Anglican, holds a Bachelor degree in Marketing. She is considering doing a Masters soon. Jenny seeks excitement and new tasks; she wants to be free to try new things, she likes to make friends and be part of a group, she enjoys shopping, but limits her purchase behaviour and avoids impulsive buying and is brand loyal- she thinks birthdays are very important and puts a lot of thought into the presents she buys others. They have a car, but Jenny likes to walk or ride her bike. Jenny is 'Socially'.
Added on 2023-01-19
Marketing Fundamentals.
Details of Customer Profile Include a picture makes it more personal. Jenny is Australian, she works as a brand manager, she lives in a free standing house, she has an average income of $78,000 per year, she is married, total household income before tax is $185,000 per year, with mortgage repayments at $2000 a month, no children (yet), 26 years old, Anglican, holds a Bachelor degree in Marketing. She is considering doing a Masters soon. Jenny seeks excitement and new tasks; she wants to be free to try new things, she likes to make friends and be part of a group, she enjoys shopping, but limits her purchase behaviour and avoids impulsive buying and is brand loyal- she thinks birthdays are very important and puts a lot of thought into the presents she buys others. They have a car, but Jenny likes to walk or ride her bike. Jenny is 'Socially'.
Added on 2023-01-19
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