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Mercedes Marketing Strategies and Concepts

   

Added on  2020-10-05

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Marketing Fundamentals
Mercedes Marketing Strategies and Concepts_1

Table of ContentsTASK 3............................................................................................................................................1a) Marketing mix of Mercedes...............................................................................................1Marketing mix..................................................................................................................................1b)Marketing Concept of Mercedes.........................................................................................2REFERENCES................................................................................................................................4.........................................................................................................................................................4
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TASK 3a) Marketing mix of MercedesMarketing mixIt is tool and strategies which provide right product in the right place at the right time orin right price. It is a set of actions which is used by a company or organisation to promote theproduct and the services in the market. It can be a model which is used by the company to pursueits marketing objectives in the target. Mercedes use this method for marketing and promotion forits products. These strategies used by Mercedes because it want to deprive its right product andservice in the right place at right place and at right price (Davis, 2017). There are 7Ps ofmarketing which are used by Mercedes for fulfil its customers demand. They are following:Product- It is the product or service which is designed by the company which can fulfilthe needs and wants of the customers. Mercedes is a Car manufacturing company, it made carsaccording the consumer needs. It provide all features which a consumer have need.Price- It is regarding to the selling price on which the product sale. Selling price ofMercedes product is set by the management and the finance department which are reachable tothe customer's hand. The company set reasonable price so that customer can purchase it easily.They set the price also the quality and features of the product.Place- Place is refereed to where the product is available for selling. It is related togeographical factor. Mercedes provide its product according the customer location. It haveinternational customers so it provide its product internationally.Promotion- It is that process in which the product is manufacture but no more people areaware and familiar with product. Mercedes used different promotional channels to promote itsproducts. It promote its product by Advertisement, by giving add in TV etc.People- It refers to the employees who repenter the company by giving their services.The representation can be positive and negative. The employees and the management ofMercedes represent the company in a good way by providing good quality product according theconsumers need (Brunswick, 2014).Process-It refers the activities by using which the product is deliver to the customer. InMercedes, it can be related to the suppliers, manufactures and transportation. It can be processes1
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