Marketing Fundamentals regarding TABLE OF CONTENTS INTRODUCTION 1 TASK 1A 1 TASK 1B 11 CONCLUSION 12 REFERENCES 13 INTRODUCTION Marketing Fundamentals includes a process in which needs and wants of every individual or group of people create and exchange different products and services that have some value. Process and stages of marketing and different role of marketing mix Marketing is a act of promoting goods and services with help of market research and advertising so that they can create value in the market(Chaffey