Marketing Fundamentals: Process, Stages, and Role of Marketing Mix

MARKETING
FUNDAMENTALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Examining the process and stages of the marketing ..................................................................3
Explaining the Role of marketing mix........................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The present report is based upon the topic marketing fundamentals that means that groups and
individuals fulfils the needs and want by exchanging the values and products. The study will
explain the process and stages of marketing along with the role of marketing mix.
MAIN BODY
Examining the process and stages of the marketing
Marketing processes used by the company to create value for its customers by Belinda is strong
relationship that is to attract capture value promised customers in the return. The process of
marketing is:
 Understanding the customer by knowing their needs and want: It is very important for the
company to understand what are the needs wants and demands of the customer that is
useful for building the relationship by satisfying the needs in market offerings. It will also
result in increasing the forms long term customer equity. The needs are related to the
physical necessities that include clothing warmth safety individual needs Food and self-