Role of Marketing in Creating Value for Customers and Stakeholder Engagement

Marketing Fundamentals

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing determine strategy in which the brand is used to promote products and services
for customer. It is considered as a process of manufacturing or producing goods according to
requirement of user that assists in enhancing sales and profit margin of company in upcoming
time period. The marketing fundamental is considered as a process by which individual person
focuses on fulfilling need of user and also they offer them value. It is significant to enhance
understanding in respect of product, price, place, promotion, physical evidence, people, and
process and so on. In this report, the company is taken is Apple. It is determined as an
international organisation that offers various kinds of goods like iPhone, iPad as well as
consumer electronics and many more. This report offer discussion in respect of marketing roles
that assist in creating value for customer and also provide discussion regarding stakeholder
which enforces direct impact on marketing activity of organisation (Bly, 2018).
Background of company
Apple is determined as an international organisation that offers various kinds of goods like
iPhone iPad as well as consumer electronics and many more.
 The mission of company is to offer unique goods to customer for satisfying its requirement.
 In assistance of this, the vision of organisation is to accomplish leading position around
world.
 The objective is to enhance sales by 10% in upcoming 3 months and also the focus is on
capturing largest share of market in next 6 months.
MAIN BODY
The marketing role assists in creating value for customer
The role of marketing is to create value for product and services in front of customer in the
market. They emphasised on sharing data &information in respect of analysing requirement of
user in the market. The marketer emphasised on existing user for enhancing understanding in
respect of innovative product. Therefore, the marketing is considered as a procedure of creating
message in respect of product& services that help in communicating message in an appropriate
manner to customer. Thus, the marketing is considered as a form in which it includes press
release& advertisement for interacting with customers during the period of time. Apart from this,
1