Marketing Fundamentals: A Case Study of Tesco

Marketing
Fundamentals

Table of Contents
INTRDOUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Marketing is basically considered to be the exchange of relationship with the
management and people. The process of marketing basically focuses on the steps in order to
satisfy the consumers with the help of making innovative products and fulfilling the demands
which further helps in attracting the customers. In context to the Report, Tesco has been chosen
as the organisation. The company is a British based multinational merchandise founded in 1914
and headquartered in London, UK. The report involves the marketing principles and the analysis
of the external environment of the company and involves how the organisation carry out
effective strategies for the purpose to study its external environment.
MAIN BODY
Marketing is basically the process of designing and maintaining an environment which involves
various individuals. In context to marketing, the process is not only confined to service or goods
but it also involves various other factors that need to be taken into consideration. Marketing
basically involves the various activities that involves flow of goods and services from producer
to the end user(Acuña Barnuevo, F. M., 2020).
Market Orientation: In context to market orientation, it involves various key elements such as
culture of the organization, customer orientation, long term profit focus, competitor orientation
and inter functional coordination. In context to marketing approach of tesco, it involves various
benefits such as improved corporate image, high customer satisfaction, retention, loyalty, growth
in profitability and enhanced competitive advantage. In context to Tesco, the two main factors
which affects the purchasing power of customers involves cultural factors which has a major
impact on behaviour of consumer and that affects their personalities.
Marketing Mix: The concept of marketing mix basically involves 4ps that is promotion, product,
price and place. In context to Tesco, the entry of the organisation to the china market should
focus on adapting the culture of the consumer. It is very important for the organisation to keep in
mind the basic standards(Cubas Alcalde, A. V. and Moreno Mantilla, L., 2020).
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