Global Marketing and Strategies

Running head: MARKETING
Global Marketing and Strategies
Name of the Student:
Name of the University:
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1MANAGEMENT
Executive Summary:
The aim of the report is to provide overview of global marketing and strategies of Subway
franchise in North and South America. The report commences with the company background
with a focus on the history and product identification. The report also provides an insight into the
SWOT analysis. The report also provides discussion on the target market and marketing strategy
adopted by Subway franchise in the continents of North America and South America.

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Table of Contents
Introduction:....................................................................................................................................3
Company Background:....................................................................................................................3
History:............................................................................................................................................3
Product History and Product Identification:....................................................................................3
Situation Analysis............................................................................................................................5
SWOT:.............................................................................................................................................5
Strength and Weakness Internal to Company..................................................................................6
Opportunities and Threats External to Company............................................................................6
Target Market..................................................................................................................................7
Marketing Mix:................................................................................................................................7
a. Product Strategy:..........................................................................................................................7
b. Place Strategy:.............................................................................................................................8
c. Price Strategy:..............................................................................................................................8
d. Promotion Strategy:.....................................................................................................................9
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10

3MANAGEMENT
Introduction:
The report aims at providing an insight into global marketing and strategies of Subway
franchise in North and South America (subway.com, 2019).
Company Background:
Subway is one of the privately owned American fast food restaurant known for its salads
and submarine sandwiches. Subway has one of the fast growing franchises across the world with
close to 42,000 stores located across 100 countries (subway.com, 2019). Most of the Subway
stores are located in United States. In other words, it is one of the largest single branded
restaurant chain and one of the largest operators of restaurant across the world.
History:
The first Subway was opened in Fresno, California in the year 1978. Subway also
opened an outlet in Bahrain in the year 1984 and United Kingdom in the year 1996. In the year
2004, Subway opened its stores within the Walmary supercenters and was also found to surpass
the McDonalds locations in the year 2007 (subway.com, 2019).
Product History and Product Identification:
The core product of subway has been the submarine sandwich also known as the ‘sub’.
Besides, the fast food joint is also known to sell salad, wraps, paninis and the baked goods that
included the doughnuts, muffins and cookies (subway.com, 2019). The best selling sandwich of
Subway is known as Brooklyn Manhattan Transit which is believed to contain salami, ham and