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Marketing in Hospitality Industry Assignment - Thomas Cook

   

Added on  2020-10-04

16 Pages4013 Words297 Views
Marketing In HospitalityIndustry

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of marketing for service industry.......................................................................11.2 Assess impact of marketing environment on service industry.........................................21.3 Evaluate relevance of consumer market in industry.........................................................41.4 Developing different market segments.............................................................................4TASK 2............................................................................................................................................52.1 Importance of marketing mix components in industry.....................................................52.2 Analysis of pricing strategies and policies in relation to industry....................................6TASK 3 ...........................................................................................................................................73.1 Evaluate role of promotional mix ....................................................................................73.3 Role of sales promotion and public relations in promotional efforts...............................7a) Five types of sales promotion.............................................................................................7b) Five ways that public relation use in part of promotional tool..........................................84.1 Relevance of market research to service industry ...........................................................8TASK 4............................................................................................................................................93.2 COVERED IN FLYER....................................................................................................94.2 Undertake market research for appropriate product or service........................................94.3 Analyse the suitability of different media for marketing...............................................104.4 Evaluate the implementation of marketing plan.............................................................11CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is essential process which is conducted by management to create,communicate and exchange information with people about products and services. This helpsorganisation to target customers and attract large number of individuals to enhance sales volumeand profitability. In hospitality, marketing plays important role to construct brand and grabattention of people by providing them data about items (Leung, Xue and Bai, 2015). Presentreport is based on Thomas Cook which is leading travel firm which provide products andservices to visitors. This assignment specifies marketing and various other concepts which hasrelation in hospitality sector. Besides this, macro and micro components of business environmentare acknowledged by management to examine relevance of consumer market and varioussegments to provide things according to demands and requirements of people. TASK 11.1 Concept of marketing for service industryMarketing is process which organisation execute to acknowledge demands of people andpromote information to buyer about availability of products and services. This help managementto create and launch items to grab attention of public and establish appropriate position andimage in market. Product concept: This tactic define that companies conduct market research toacknowledge demands and needs of people to design and provide items and services accordingly.Hospitality industry provides services to visitors for which management require to have adequatethings to target clients. It is essential that company provides appropriate facilities that is hotel,transportation, accommodation and other services to customers (Welshand et. al., 2014). Production concept: It is another aspect which consists essential part in firm ismanufacturing activities that are conducted to deliver quality items and services to fulfildemands and needs of people. For this, manager responsibility is to conduct operationseffectively and lower down expenses by mass production and distribution. Marketing concept: This is philosophy which companies conduct to assess demands ofbuyers which help management to make appropriate decisions to establish firm superior thanrival brands. Along this, services are delivered by Hospitality industry to satisfy and fulfil1

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