This assignment report highlights the essential role of marketing in the hospitality sector, which is a growing industry that requires various marketing techniques and strategies. The report discusses the importance of tools, advertisement campaigns, and personal judgement in supporting communication activities and boosting growth and development. It also provides references to relevant books and journals, including 'International Hospitality Industry' by Brotherton, 'Leisure Marketing' by Horner and Swarbrooke, and 'Sustainability in the Hospitality Industry' by Legrand et al.