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Marketing Essentials For Travel And Tourism (PDF)

   

Added on  2021-02-19

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Marketing Essentials for Travel andTourism
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Table of ContentsINTRODUCTION...........................................................................................................................1ACTIVITY 1 ...................................................................................................................................1Roles and responsibilities of marketing function ........................................................................1Roles and responsibilities of marketing and interrelationship between functional areas of theorganization..................................................................................................................................1ACTIVITY 2 ...................................................................................................................................1Identifying business and marketing objectives............................................................................1Elements of the Marketing Mix...................................................................................................2Marketing plan help in achieving marketing objectives .............................................................3Comparison between two organization .......................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONThomas Cook Group PLC is travel Group Company which was founded in year 1841. Itis working under the travel & tourism along with that hospitality industry as a leading company.The company's headquarters is in London, England, United Kingdom (Mele and Cantoni, 2017).It provides their customers travel agencies services, booking services, package holidayingservices and accommodation services at the global. Its key people are Frank Meysman who isNon-Executive Chairman and Peter Fankhauser who is chief executive officer (Smith, Rees andMurray, 2016). It will identify the business as well as marketing objectives, marketing mix (7P's),achievement of marketing objectives through marketing plan and comparison between themarketing mixes of the two organizations. ACTIVITY 1Roles and responsibilities of marketing function Covered in pptRoles and responsibilities of marketing and interrelationship between functional areas of theorganizationCovered in pptACTIVITY 2 Identifying business and marketing objectives.Thomas Cook is one of the leading best travel and tourism industry group which isproviding leisure travelling related services to its customers. Business objective of everybusiness organisation should be specific and clear so that strategies and plans can be madeaccordingly for its successful attainment and profit maximization. With proper allocation andplanning these objectives can be achieved by making use of best marketing as well aspromotional activities. Business objectives of Thomas cook includes:Providing substantial benefit economically to all its customers with proper andsustainable use of natural as well as environmental resources (Festa and et.al., 2016). To make its clients, guests & customer feel ease, relax and convenience in respect oftravelling services being provided at reasonable and affordable prices.1
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